Product Marketing Senior Manager (Go-to-Market)

Stryker Corporation; Deutschland; Hybrid; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

Ein dynamisches Unternehmen im Versicherungssoftwarebereich sucht einen kreativen und strategischen Produktmarketing-Manager. In dieser Schlüsselrolle werden Sie die Kunden- und Marktinsights in überzeugende Vertriebs- und Marketingmaterialien umsetzen, die sowohl technische als auch geschäftliche Zielgruppen ansprechen. Sie arbeiten eng mit dem Vertrieb und Marketing zusammen, um innovative Kampagnen zu entwickeln und die Markenbekanntheit zu steigern. Wenn Sie eine Leidenschaft für Storytelling und die Fähigkeit haben, komplexe Konzepte klar zu kommunizieren, ist dies die perfekte Gelegenheit für Sie, Teil eines wachsenden Teams zu werden, das die Zukunft der Versicherungsbranche gestaltet.

Leistungen

Flexible Home-Office-Politik

Wettbewerbsfähiges Vergütungspaket

Positive Kultur mit Fokus auf Wohlbefinden

Keine Meetings an bestimmten Zeiten

Halber Tag frei am zweiten Freitag im Monat

Qualifikationen

• 5-10 Jahre Erfahrung im Produktmarketing, idealerweise im B2B-Softwarebereich.
• Starke Fähigkeiten in der Übersetzung technischer Konzepte in klare Botschaften.

Aufgaben

• Entwicklung überzeugender Vertriebsunterlagen und Präsentationen.
• Umsetzung von Go-to-Market-Strategien zur Generierung von Nachfrage.

Kenntnisse

Produktmarketing

Storytelling

GTM-Strategien

Projektmanagement

Marktanalyse

Ausbildung

Bachelor in Marketing

Master in Business

Tools

AI-Tools

Marketing Automation Software

Jobbeschreibung

Overview

At Fadata, we pride ourselves on our ability to adapt quickly to the evolving needs of our market and customers. We seek individuals who are ready to embrace change in a fast-paced, dynamic environment where strategy is set but flexibility remains crucial. If this resonates with you, we invite you to apply.

Our bold vision is to become the global standard for core software solutions in the insurance industry. We aim to achieve this by developing a scalable, cloud-native solution, and we want you to be part of this journey.

Our core values—Trust, Openness, Passion, Innovation, and Care—guide our daily work, relationships with clients, and team collaboration.

Opportunity

Join us in shaping the future of insurance technology.

Fadata is transforming the insurance industry with innovative, end-to-end core software solutions. We are looking for a data-driven, creative, and strategic Product Marketing Manager to drive growth, enhance brand awareness, and develop compelling sales and marketing assets that resonate with both business and technical audiences.

In this key role, you will translate customer and market insights into sales enablement tools, go-to-market assets, and positioning strategies that drive deals and generate pipeline. You are a storyteller, motivated by team success, and passionate about communicating our solutions' value.

You will be part of our Marketing & Communications team, reporting to the Chief Marketing Officer, and collaborating closely with colleagues in analyst relations, digital marketing, PR, and other areas.

Your Responsibilities

1. Lead, develop, and create compelling sales assets including presentations, one-pagers, and pitch decks tailored to customer needs.
2. Own and execute go-to-market strategies to generate demand and accelerate deal closures in collaboration with Sales and Marketing teams.
3. Represent the company at events and media engagements; support these activities by developing presentations, content, and messaging for internal and external audiences.
4. Collaborate with partners to create marketing campaigns and sales collateral.
5. Work closely with product and sales teams to craft messaging and campaigns.
6. Champion brand awareness and consistency across all touchpoints.
7. Manage marketing initiatives from ideation to launch, confidently navigating ambiguity.
8. Develop expertise in the insurance market, understanding its challenges to position solutions effectively.
9. Utilize competitive analysis to provide strategic recommendations and stay ahead of industry trends.
10. Bring creative storytelling and innovative solutions to customer problems.
11. Leverage AI to generate and extract value.
12. Represent the customer voice through research and customer journey mapping.

What You Bring

1. 5-10+ years of product marketing experience, ideally in B2B enterprise software, fintech, insurtech, or insurance.
2. Insurance knowledge is a plus.
3. Ability to translate complex technical concepts into clear, impactful messaging.
4. Strong storytelling skills in both verbal and written communication, engaging technical and business stakeholders.
5. Understanding of GTM strategies, market segmentation, and customer needs.
6. Experience with brand management is beneficial but not mandatory.
7. Excellent project management and cross-functional collaboration skills.
8. Comfortable working in fast-paced, ambiguous environments with a self-starter attitude.
9. Strategic mindset with attention to detail and execution capability.
10. Proficiency in English.

Qualifications

1. Bachelor's or Master's Degree in Marketing, Computer Science, Business, or related fields, or equivalent experience.
2. Experience in developing marketing and sales content with measurable impact.
3. Proven success in complex stakeholder environments and influencing without authority.
4. Blend of analytical thinking and creative problem-solving skills.

Why Join Us

• Be part of a fast-growing insurance software vendor with multinational teams across Europe, including offices in Bulgaria, Germany, Denmark, Spain, Peru, Malaysia, and Serbia.
• Work in a diverse, collaborative, and innovative environment that values unique perspectives.
• Enjoy flexible home office policies and a competitive remuneration package with growth opportunities.
• Benefit from a positive culture focused on wellbeing.
• Take advantage of dedicated focus times, such as no-meeting periods and a half-day off on the second Friday of each month.
• Join a passionate team committed to transforming the insurance industry through technology.