Product Marketing Manger (m/f/d)

RobCo GmbH; München; Hybrid; EUR 60.000 - 85.000; Vollzeit

Zusammenfassung

Join a leading company in automation as a Senior Product Marketing Manager, where you'll shape go-to-market strategies and drive product success. Collaborate with diverse teams to leverage market insights, craft compelling narratives, and enhance brand presence in the robotics sector. Benefit from flexible working hours and a dynamic work culture.

Leistungen

Subsidized Wellpass membership

Flexible working hours

Regular team events

Modern office

Flat hierarchies

Qualifikationen

• 5+ years experience in marketing, avec 2+ years in product marketing.
• Proven track record in B2B marketing for tech or automation solutions.
• Adaptable in refining strategies based on performance.

Aufgaben

• Identify and analyse key market opportunities in automation sectors.
• Partner with cross-functional teams for product launches.
• Leverage customer insights to influence product positioning.

Kenntnisse

Data-Driven

Customer-Centric

Strategic Communication

B2B Marketing

Market Analysis

Jobbeschreibung

Your Mission

We are looking for a (Senior) Product Marketing Manager (m/f/d) to shape our go-to-market strategy and drive widespread adoption of our automation solutions to makeRobCo Europe’s leading company for automation solutions for our clients. With over 50 million euros in funding from renowned VCs like Sequoia Capital and Lightspeed, as well as support from top-tier business angels such as Daniel Dines and Torsten Reil, we are well-positioned to realize our vision.
In this role, you’ll play a key part in positioning RobCo as the top choice for automation by effectively conveying the value of our products, influencing product direction, and establishing a strong market presence. You'll collaborate closely with Product, Marketing, Engineering, and Sales teams to achieve our ambitious growth targets.

Responsibilities:
As part of the RobCo team, you will:

• Identify and analyse key market opportunities in the automation sectors to drive growth
• Partner with cross-functional teams (Product, Sales, Engineering and Marketing) to coordinate impactful product launches and marketing initiatives
• Leverage customer insights, competitive analysis, and market research to influence product positioning and strategy
• Craft compelling narratives and content for RobCo’s marketing materials, sales enablement, and customer education
• Build strategic playbooks for product rollout, lifecycle marketing, customer engagement, and upselling/cross-selling initiatives

Your Profile

• 5+ years of experience in marketing, product marketing, strategic consulting, or related fields, with a solid grasp of market dynamics and customer needs. From this 2+ years in product marketing, ideally within a high-growth tech environment, with a focus on driving product success and adoption.
• Adaptable and Data-Driven: Skilled in refining strategies based on performance signals and proficient in tracking key success metrics.
• Customer-Centric and Strategic Communicator: Strong focus on customer needs and effective engagement with stakeholders, adept at translating complex product features into clear benefits.
• Proven track record in B2B marketing for technology or automation solutions; experience in robotics, automation, or industrial tech is a plus.

Why us?

• Work with us at the forefront of software-defined modular robotics.
• Diverse, responsible, and autonomous work in a dynamic startup.
• Flat hierarchies with an open and direct feedback culture, including a 360° development feedback aiming for holistic professional development.
• Train in over 7,200 partner studios for only €30 per month with your subsidized Wellpass membership.
• Flexible working hours, modern office, and the option for home office.
• Regular team events (game nights, ski trips, and much more) - Teamwork makes the dream work!

Do you share our passion for our disruptive robot technology and want to be a part of our dynamic growth journey? You will get to own projects, implement innovative solutions, and be recognized for your successes!