Product Marketing Manager - Travel, Auto and Finance - DACH

TikTok; Hamburg; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A leading company in the tech industry is seeking a Product Marketing Manager to lead go-to-market strategies for advertising solutions in the DACH region. The role involves collaborating with major clients and cross-functional teams to enhance product adoption and revenue growth. Ideal candidates will have extensive experience in media or product marketing, particularly in performance marketing, and possess strong communication and analytical skills. Join TikTok to be part of a dynamic and innovative team.

Qualifikationen

• 5+ years of experience in media marketing or product marketing with a focus on performance marketing.
• Strong knowledge of the German market and media ecosystem.
• Experience in a client-facing role.

Aufgaben

• Own TikTok's web performance products' GTM strategies.
• Partner closely with sales team and clients to understand product needs.
• Act as the voice of the market in product development.

Kenntnisse

Self-motivation

Prioritization

Influencing partners and clients

Excellent communication

Analytical skills

Customer service orientation

Commercial mindset

Fast learner

Original thinking

Jobbeschreibung

Responsibilities

As a Product Marketing Manager, you will lead go-to-market strategies for advertising solutions in DACH. Sitting as part of the Product Solutions & Operations (PSO) team, you will collaborate closely with our biggest clients, in-market sales, headquarter product, and European product marketing teams in a high-growth environment. Key skills include self-motivation, prioritization, and influencing partners and clients. The ideal candidate will have experience in digital performance marketing, ideally in a product marketing role. This is a full-time position based in Berlin, Hamburg, or Munich.

Responsibilities:

1. Own TikTok's web performance products' GTM strategies and grow revenue & product adoption in DACH, focusing on the Travel, Auto, and Finance verticals.
2. Become the in-market product expert by partnering closely with the sales team and their biggest clients to understand customer pain points, product needs, and business requirements.
3. Ensure a market- and client-first approach by working closely with major advertisers to increase product adoptions, identify blockers, and uncover growth opportunities.
4. Act as the voice of the market in product development, synthesizing market insights and collaborating with product and global/regional teams to identify solutions.
5. Collaborate with cross-functional teams on product GTM and adoption strategies, including narratives, solution packages, best practices, and product recommendations.
6. Develop sales education strategies and partner with subject matter experts in the sales organization to ensure high product knowledge standards.

Qualifications

Minimum Qualifications:

• Extensive experience in media marketing or product marketing (5+ years), with a strong focus on performance marketing.
• Expertise in media sales and paid social media performance marketing.
• Strong knowledge of the German market and media ecosystem.
• Excellent communication, presentation, and analytical skills.
• Customer service orientation and experience in a client-facing role.
• Commercial mindset with a track record of achieving performance goals.
• Fast learner with good judgment and original thinking, able to thrive in ambiguity and adapt quickly to change.

Preferred Qualifications:

• Industry expertise in Travel, Auto, or Finance.
• Fluent German language skills.

About TikTok

TikTok is the leading destination for short-form mobile videos. Our mission is to inspire creativity and bring joy. With headquarters in Los Angeles and Singapore, and offices worldwide, including Berlin, we foster a diverse and innovative environment.

Why Join Us

We value creativity, curiosity, humility, and impact. Our teams work together to create value, inspire, and grow. We embrace challenges, iterate constantly, and maintain an 'Always Day 1' mindset, aiming for breakthroughs for our users, company, and ourselves. Join us to be part of this exciting journey.

Diversity & Inclusion

TikTok is dedicated to creating an inclusive environment where employees are valued for their skills, experiences, and perspectives. We celebrate diversity and strive to reflect the communities we serve, fostering an environment where everyone can thrive.