Product Marketing Manager Peripheral (m/w/d)

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Location:

ulm, Germany

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

26.04.2025

Expiry Date:

10.06.2025

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Job Description:

#Innovation #Teamwork #Initiative are our shared values. If you are looking for a meaningful challenge in an established and fast-growing international company, join our team and help us save lives every day.

Penumbra Europe GmbH, based in Berlin and headquartered in Alameda, California, is a global healthcare company focused on innovative therapies for stroke patients. Penumbra designs, develops, manufactures, and markets novel medical technology products with a diversified portfolio. With 4,500 employees worldwide and a revenue of $1.2 billion in 2024, our customers include hospitals and healthcare providers through direct sales in the United States, Europe, Canada, and Australia, as well as through distributors in select international markets.

We are looking for a Product Marketing Manager Germany & Austria Peripheral (m/f/d), based in Germany, to lead marketing strategies and campaigns within the assigned region. This role involves managing product launches, conducting market research, creating tailored marketing materials, and collaborating with cross-functional teams to support local sales efforts while ensuring compliance with regulatory standards.

• Drive the strategic alignment and commercialization of Penumbra's product portfolio in Germany, while building and elevating the Penumbra brand through dedicated, market-specific campaigns
• Support management in the development of EMEA annual marketing plans and lead country marketing plan
• Conduct regular visits to customers, especially KOLs
• Collaborate on product development and strategy with EMEA and global marketing teams
• Plan and execute product launches in coordination with EMEA marketing and sales teams
• Coordinate congresses and medical education events with EMEA events team
• Identify market potentials through research, understand customer/KOL needs, translate into strategies, and develop business cases and ROI analyses
• Review product specifications, evaluate new ideas, and develop recommendations for current and future product lines
• Identify training needs for sales teams and collaborate on development initiatives
• Monitor market trends, assess competitors, and prepare product comparisons
• Lead and support product access negotiations in your country
• Nice to have: Experience working with GPOs, product positioning, pricing strategy
• Bachelor's degree in Marketing, Business Administration, or related field
• At least 3 years of experience in medical device product marketing, with a strong background in peripheral vascular or interventional cardiology therapies
• Strong understanding of local healthcare systems and market dynamics
• Proven success in managing product launches and marketing strategies
• Experience managing relationships with KOLs
• Excellent communication and teamwork skills
• Analytical mindset for data-driven decisions
• Project management skills for timely product launches
• Ability to work independently and adapt to change
• Travel up to 50%
• Additional benefits include: annual fitness subsidy, employee assistance program, paid family care leave, 30 days vacation plus holidays, diverse team environment, company car, stock purchase program with cashback, pension plan, and accident insurance during business trips.