Product Marketing Manager Peripheral (m/w/d)

The provided job description has a generally good structure but could benefit from improved formatting for better readability and focus. Minor adjustments include consistent use of HTML tags, clearer separation of responsibilities and benefits, and removal of redundant or less relevant details to enhance clarity and engagement.

Here is a refined version with improved formatting:

Job Description:

#Innovation #Teamwork #Initiative are our shared values. If you are looking for a meaningful challenge in an established and fast-growing international company, join our team and help us save lives every day.

Penumbra Europe GmbH, based in Berlin and headquartered in Alameda, California, is a global healthcare company focused on innovative therapies for stroke patients. We design, develop, manufacture, and market novel medical technology products with a diversified portfolio. With 4,500 employees worldwide and a revenue of $1.2 billion in 2024, our customers include hospitals and healthcare providers through direct sales in the United States, Europe, Canada, and Australia, as well as through distributors in select international markets.

Position:

We are looking for a Product Marketing Manager Germany & Austria Peripheral (m/f/d), based in Germany, to lead marketing strategies and campaigns within the region. Responsibilities include managing product launches, conducting market research, creating tailored marketing materials, and collaborating with cross-functional teams to support local sales efforts while ensuring regulatory compliance.

Key Responsibilities:

• Drive strategic alignment and commercialization of Penumbra's product portfolio in Germany, building and elevating the Penumbra brand through dedicated, market-specific campaigns.
• Support management in developing annual marketing plans for EMEA and lead the country marketing plan.
• Conduct regular visits to customers, especially KOLs.
• Collaborate on product development and strategy with EMEA and global marketing teams.
• Plan and execute product launches in coordination with EMEA marketing and sales teams.
• Coordinate congresses and medical education events with the EMEA events team.
• Identify market potentials, gather customer and KOL insights, and develop product strategies and business cases.
• Review product specifications, evaluate new ideas, and assess product changes.
• Work with the sales team to identify training needs and implement development initiatives.
• Monitor market trends, assess competitors, and prepare product comparisons.
• Lead and support product access negotiations in your country.

Qualifications and Experience:

• Bachelor's degree in Marketing, Business Administration, or related field.
• At least 3 years of experience in product marketing within the medical device industry, with a strong background in peripheral vascular or interventional cardiology therapies.
• Strong understanding of local healthcare systems and market dynamics.
• Proven experience in managing product launches and executing marketing strategies.
• Experience in KOL management.
• Excellent communication and collaboration skills.
• Analytical mindset with data-driven decision-making abilities.
• Project management skills for leading product launches.
• Ability to work independently and in teams, with adaptability and resilience.
• Willingness to travel up to 50%.

Benefits:

• Annual fitness subsidy to support a healthy lifestyle.
• Comprehensive employee assistance program.
• Two weeks paid family care leave.
• 30 days of vacation plus paid time off on December 24th and 31st.
• Supportive, diverse team fostering growth.
• Company car for private use.
• Employee stock purchase program with 15% cashback.
• Employer contribution of 15% towards pension plan.
• Comprehensive accident insurance during business trips.