Product Marketing Manager Peripheral (m/w/d)

The provided job description is comprehensive and well-structured, but it contains some issues with formatting and relevancy that can be improved for better readability and focus.

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tags, which is appropriate, but the overall formatting can be enhanced by better structuring, such as using

tags for sections like Responsibilities, Requirements, Benefits, etc.

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Job Description

#Innovation #Teamwork #Initiative are our shared values. If you are looking for a meaningful challenge in an established and fast-growing international company, join our team and help us save lives every day.

Penumbra Europe GmbH, based in Berlin and headquartered in Alameda, California, is a global healthcare company focused on innovative therapies for stroke patients. We design, develop, manufacture, and market novel medical technology products with a diversified portfolio. With 4,500 employees worldwide and a revenue of $1.2 billion in 2024, our customers include hospitals and healthcare providers through direct sales in the US, Europe, Canada, and Australia, as well as through distributors in select international markets.

Position Overview

We are seeking a Product Marketing Manager Germany & Austria Peripheral (m/f/d) based in Germany. The role involves leading marketing strategies and campaigns within the region, managing product launches, conducting market research, creating marketing materials, and collaborating with cross-functional teams to support local sales while ensuring regulatory compliance.

Key Responsibilities

• Drive strategic alignment and commercialization of Penumbra's product portfolio in Germany, building and elevating the brand through market-specific campaigns.
• Support management in developing annual marketing plans for EMEA and the country-specific marketing plan.
• Visit customers and KOLs regularly.
• Collaborate on product development and strategies with EMEA and global marketing teams.
• Plan and execute product launches in coordination with regional teams.
• Coordinate congresses and medical education events.
• Conduct market research to identify potentials and customer needs, translating these into strategies and business cases.
• Review product specifications, evaluate new ideas, and develop product recommendations.
• Identify training needs for the sales team and implement development initiatives.
• Monitor competitors and conduct product comparisons.
• Lead and support product access negotiations in Germany.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• At least 3 years of experience in medical device product marketing, with a focus on peripheral vascular or interventional cardiology therapies.
• Strong understanding of local healthcare systems and market dynamics.
• Proven experience in managing product launches and marketing strategies.
• Experience in KOL management.
• Excellent communication and collaboration skills.
• Analytical mindset and project management skills.
• Willingness to travel up to 50%.

Benefits

• Annual fitness subsidy.
• Employee assistance program.
• Paid family care leave.
• 30 days of vacation plus additional paid days off.
• Supportive and diverse team environment.
• Company car for private use.
• Employee stock purchase program with 15% cashback.
• Employer contribution of 15% to pension plan.
• Comprehensive accident insurance during business trips.