Product Marketing Manager Peripheral (m/w/d)

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Posted:

26.04.2025

Job Description:

#Innovation #Teamwork #Initiative are our shared values. If you are looking for a meaningful challenge in an established and fast-growing international company, join our team and help us save lives every day.

Penumbra Europe GmbH, based in Berlin and headquartered in Alameda, California, is a global healthcare company focused on innovative therapies for stroke patients. Penumbra designs, develops, manufactures, and markets novel medical technology products with a diversified portfolio. With 4,500 employees worldwide and a revenue of $1.2 billion in 2024, our customers include hospitals and healthcare providers through direct sales in the United States, Europe, Canada, and Australia, as well as through distributors in select international markets.

We are looking for a Product Marketing Manager Germany & Austria Peripheral (m/f/d), based in Germany, to lead marketing strategies and campaigns within the assigned region. This role involves managing product launches, conducting market research, creating tailored marketing materials, and collaborating with cross-functional teams to support local sales efforts while ensuring compliance with regulatory standards.

• Drive the strategic alignment and commercialization of Penumbra's product portfolio in Germany, while building and elevating the Penumbra brand through dedicated, market-specific campaigns.
• Support management in the development of EMEA annual marketing plans and lead country marketing plan.
• Regular visits to customers, especially KOLs.
• Collaborate on product development and product strategies with EMEA marketing and global marketing.
• Plan and execute product launches in close cooperation with the EMEA marketing team and country sales team.
• Coordinate congresses and medical education in collaboration with EMEA events coordination team.
• Identify potentials through market research, determine needs and wishes of our customers/KOLs, translate these into product strategies and tactics, and create necessary business cases and return-on-investment analyses.
• Develop recommendations on the type and scope of current and future product lines, review product specifications and requirements, and evaluate new product ideas and/or product changes.
• Assess and identify areas where the sales team may benefit from further development, and work collaboratively with the Sales Manager to implement appropriate training initiatives.
• Conduct market observations, assess the competition, and draw up product comparisons.
• Lead and support product access negotiations in your country.
• Nice to have: Experience in working with GPOs, positioning products, pricing, and creating strategy.
• Bachelor's degree in Marketing, Business Administration, or related field.
• A minimum of 3 years of experience in product marketing within the medical device industry, with a strong background in peripheral vascular or interventional cardiology therapies.
• Strong understanding of local healthcare systems and market dynamics.
• Proven experience in managing product launches and executing marketing strategies.
• Experience in KOL management.
• Excellent communication skills and ability to collaborate across teams.
• Analytical mindset with the ability to drive decisions based on data.
• Project management expertise to lead product launches and ensure timely execution.
• Adaptability and resilience with the ability to work independently or in teams.
• Travel requirement up to 50%.
• Stay active: Enjoy an annual fitness subsidy to support your healthy lifestyle.
• Support and well-being: Benefit from our comprehensive employee assistance program, providing guidance and support in times of need.
• Family first: Receive two weeks of paid family care leave to support a sick family member or in the case of bereavement.
• Vacation time: Enjoy 30 days of vacation, plus paid time off on December 24th and 31st.
• A team that inspires: Work alongside a diverse, open-minded, and supportive team that encourages personal and professional growth.
• Drive in style: Take advantage of a company car for private use, making your daily commute easier and more comfortable.
• Boost your investments: Take part in our employee stock purchase program and enjoy 15% cashback on your investments.
• Pension plan: Secure your future with an employer contribution of 15% towards deferred compensation.
• Accident insurance: Stay protected with comprehensive accident insurance during all business trips.