Product Marketing Manager Peripheral (m/w/d)

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Posted:

26.04.2025

Expiry Date:

10.06.2025

Job Description

#Innovation #Teamwork #Initiative are our shared values. If you are looking for a meaningful challenge in an established and fast-growing international company, join our team and help us save lives every day.

Penumbra Europe GmbH, based in Berlin and headquartered in Alameda, California, is a global healthcare company focused on innovative therapies for stroke patients. Penumbra designs, develops, manufactures, and markets novel medical technology products with a diversified portfolio. With 4,500 employees worldwide and a revenue of $1.2 billion in 2024, our customers include hospitals and healthcare providers through direct sales in the United States, Europe, Canada, and Australia, as well as through distributors in select international markets.

Role Overview

We are looking for a Product Marketing Manager Germany & Austria Peripheral (m/f/d), based in Germany, to lead marketing strategies and campaigns within the region. This involves managing product launches, conducting market research, creating tailored marketing materials, and collaborating with cross-functional teams to support local sales while ensuring regulatory compliance.

Key Responsibilities

• Drive strategic alignment and commercialization of Penumbra's product portfolio in Germany, enhancing brand visibility through targeted campaigns
• Support the development of EMEA annual marketing plans and lead country-specific marketing initiatives
• Conduct regular visits to customers, especially KOLs
• Collaborate on product development and strategy with EMEA and global marketing teams
• Plan and execute product launches in coordination with regional teams
• Organize congresses and medical education events with the EMEA events team
• Identify market potentials through research, translate needs into strategies, and develop business cases and ROI analyses
• Review product specifications, evaluate new ideas, and recommend product line adjustments
• Assess training needs for the sales team and implement development initiatives
• Monitor market trends, assess competitors, and prepare product comparisons
• Lead and support product access negotiations in your country

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, or related field
• At least 3 years of product marketing experience in the medical device industry, preferably in peripheral vascular or interventional cardiology therapies
• Strong understanding of healthcare systems and market dynamics
• Experience managing product launches and executing marketing strategies
• Experience in KOL management
• Excellent communication and collaboration skills
• Data-driven decision-making mindset
• Project management skills for timely product launches
• Ability to work independently and in teams, with adaptability and resilience
• Travel up to 50%

Benefits

• Annual fitness subsidy
• Employee assistance program
• Paid family care leave
• 30 days of vacation plus paid time off on December 24th and 31st
• Diverse and supportive team environment
• Company car for private use
• Employee stock purchase program with 15% cashback
• Employer contribution of 15% to pension plan
• Comprehensive accident insurance during business trips