Product Marketing Manager Peripheral (m/w/d)

JR Germany; Heidelberg; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

Ein etabliertes und schnell wachsendes internationales Unternehmen sucht einen dynamischen Produktmarketing-Manager für Deutschland und Österreich. In dieser spannenden Rolle sind Sie verantwortlich für die Entwicklung und Umsetzung von Marketingstrategien, die den Marktzugang und die Markenbekanntheit steigern. Sie arbeiten eng mit funktionsübergreifenden Teams zusammen, um Produkte erfolgreich einzuführen und den Umsatz zu steigern. Mit einem starken Fokus auf innovative Therapien für Schlaganfallpatienten haben Sie die Möglichkeit, einen bedeutenden Einfluss auf das Leben von Menschen zu haben. Wenn Sie eine Leidenschaft für Marketing und die Medizintechnik haben, ist dies die perfekte Gelegenheit für Sie!

Leistungen

Jährlicher Fitnesszuschuss

Mitarbeiterhilfeprogramm

Bezahlter Familienurlaub

30 Tage Urlaub plus bezahlte Freizeit am 24. und 31. Dezember

Unterstützendes und diverses Teamumfeld

Firmenwagen zur privaten Nutzung

Mitarbeiteraktienkaufprogramm mit 15% Cashback

Arbeitgeberbeitrag von 15% zur Rentenversicherung

Umfassende Unfallversicherung während Geschäftsreisen

Qualifikationen

• Mindestens 3 Jahre Erfahrung im Produktmarketing in der Medizintechnik.
• Starke Kenntnisse über lokale Gesundheitssysteme und Marktbedingungen.

Aufgaben

• Leiten von Marketingstrategien und Kampagnen in Deutschland und Österreich.
• Durchführen von Marktanalysen und Produktlaunches.

Kenntnisse

Produktmarketing

Marktforschung

KOL-Management

Projektmanagement

Analytisches Denken

Kommunikationsfähigkeiten

Ausbildung

Bachelor in Marketing

Bachelor in Betriebswirtschaft

Jobbeschreibung

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Job Views:

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Posted:

26.04.2025

Expiry Date:

10.06.2025

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Job Description:

#Innovation #Teamwork #Initiative are our shared values. If you are looking for a meaningful challenge in an established and fast-growing international company, join our team and help us save lives every day.

Penumbra Europe GmbH, based in Berlin and headquartered in Alameda, California, is a global healthcare company focused on innovative therapies for stroke patients. Penumbra designs, develops, manufactures, and markets novel medical technology products with a diversified portfolio. With 4,500 employees worldwide and a revenue of $1.2 billion in 2024, our customers include hospitals and healthcare providers through direct sales in the United States, Europe, Canada, and Australia, as well as through distributors in select international markets.

We are looking for a Product Marketing Manager Germany & Austria Peripheral (m/f/d), based in Germany, to lead marketing strategies and campaigns within the assigned region. This role involves managing product launches, conducting market research, creating tailored marketing materials, and collaborating with cross-functional teams to support local sales efforts while ensuring compliance with regulatory standards.

• Drive the strategic alignment and commercialization of Penumbra's product portfolio in Germany, while building and elevating the Penumbra brand through dedicated, market-specific campaigns
• Support management in the development of EMEA annual marketing plans and lead country marketing plan
• Conduct regular visits to customers, especially KOLs
• Assist in product development and strategy development with EMEA and global marketing teams
• Plan and execute product launches in cooperation with EMEA marketing and sales teams
• Coordinate congresses and medical education events with the EMEA events team
• Identify market potentials through research, understand customer and KOL needs, and translate these into product strategies with ROI analyses
• Review and develop product specifications, evaluate new product ideas, and recommend product line adjustments
• Assess sales team development needs and collaborate on training initiatives
• Monitor market and competitor activities, and prepare product comparisons
• Lead and support product access negotiations in your country
• Nice to have: Experience working with GPOs, product positioning, pricing, and strategy development
• Bachelor's degree in Marketing, Business Administration, or a related field
• At least 3 years of experience in product marketing within the medical device industry, with a strong background in peripheral vascular or interventional cardiology therapies
• Strong understanding of local healthcare systems and market dynamics
• Proven experience managing product launches and marketing strategies
• Experience in KOL management
• Excellent communication and collaboration skills
• Analytical mindset with data-driven decision-making skills
• Project management skills for leading product launches
• Ability to work independently and in teams, with adaptability and resilience
• Travel up to 50%

Benefits include:

• Annual fitness subsidy
• Employee assistance program
• Paid family care leave
• 30 days of vacation plus paid time off on December 24th and 31st
• Supportive and diverse team environment
• Company car for private use
• Employee stock purchase program with 15% cashback
• Employer contribution of 15% to pension plan
• Comprehensive accident insurance during business trips