Product Marketing Manager Peripheral (m/w/d)

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Posted:

26.04.2025

Expiry Date:

10.06.2025

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Job Description:

#Innovation #Teamwork #Initiative are our shared values. If you are looking for a meaningful challenge in an established and fast-growing international company, join our team and help us save lives every day.

Penumbra Europe GmbH, based in Berlin and headquartered in Alameda, California, is a global healthcare company focused on innovative therapies for stroke patients. Penumbra designs, develops, manufactures, and markets novel medical technology products with a diversified portfolio. With 4,500 employees worldwide and a revenue of $1.2 billion in 2024, our customers include hospitals and healthcare providers through direct sales in the United States, Europe, Canada, and Australia, as well as through distributors in select international markets.

We are looking for a Product Marketing Manager Germany & Austria Peripheral (m/f/d), based in Germany, to lead marketing strategies and campaigns within the assigned region. This role involves managing product launches, conducting market research, creating tailored marketing materials, and collaborating with cross-functional teams to support local sales efforts while ensuring compliance with regulatory standards.

• Drive the strategic alignment and commercialization of Penumbra's product portfolio in Germany, while building and elevating the Penumbra brand through dedicated, market-specific campaigns
• Support management in the development of EMEA annual marketing plans and lead country marketing plan
• Conduct regular visits to customers, especially KOLs
• Contribute to product development and strategy with EMEA and global marketing teams
• Plan and execute product launches in collaboration with EMEA marketing and sales teams
• Coordinate congresses and medical education events with EMEA events team
• Identify market potentials through research, understand customer and KOL needs, and develop strategies and business cases accordingly
• Review product specifications, evaluate new ideas, and develop recommendations for product lines
• Assess sales team development needs and collaborate on training initiatives
• Monitor market and competitor activities, and prepare product comparisons
• Lead and support product access negotiations in your country
• Nice to have: Experience working with GPOs, product positioning, pricing, and strategy development
• Bachelor's degree in Marketing, Business Administration, or related field
• At least 3 years of experience in product marketing within the medical device industry, especially in peripheral vascular or interventional cardiology therapies
• Strong understanding of local healthcare systems and market dynamics
• Proven success in managing product launches and marketing strategies
• Experience with KOL management
• Excellent communication and collaboration skills
• Analytical mindset with data-driven decision-making skills
• Project management skills for leading product launches
• Ability to work independently and in teams, with adaptability and resilience
• Travel up to 50% required