Product Marketing Manager (m/w/d)

Siemens; Nürnberg; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

Ein innovatives Unternehmen sucht einen erfahrenen Marketing Manager, der kreative und effektive Marketingstrategien entwickelt, um die Nachfrage für Softwareprodukte zu steigern. In dieser spannenden Rolle werden Sie für die Positionierung neuer Produkte, die Durchführung von Kampagnen und die Erstellung ansprechender Inhalte verantwortlich sein. Sie arbeiten eng mit Vertriebsteams und Produktmanagement zusammen, um sicherzustellen, dass die Botschaften klar und zielgerichtet sind. Wenn Sie leidenschaftlich daran interessiert sind, die Energiebranche durch digitale Lösungen zu transformieren, ist dies die perfekte Gelegenheit für Sie.

Qualifikationen

• Mehrjährige Erfahrung im Produktmarketing im B2B-Sektor, vorzugsweise in der Industriesoftware.
• Erfolgreiche Umsetzung von Go-to-Market-Strategien und Produkt-Rollouts.

Aufgaben

• Entwicklung und Umsetzung umfassender Marketingstrategien für Softwareprodukte.
• Leitung von Projekten für Produkteinführungen und Erstellung von Marketinginhalten.

Kenntnisse

Produktmarketing

B2B-Marketing

Content-Entwicklung

Kampagnenmanagement

Go-to-Market-Strategien

Ausbildung

Bachelor in Marketing oder verwandten Bereichen

Master in Betriebswirtschaft oder Marketing

Jobbeschreibung

Product Marketing Manager

Who are we?

Here at Siemens Grid Software, our mission is to accelerate and secure the energy transition in a sustainable and profitable way. We are paving the way for autonomous grid management, empowering grid operators to accelerate their digital transformation easier, faster, and at scale.

By leveraging the capabilities of software and digital technology, we transform the complexity of grids into a competitive advantage. Our goal is to ensure power reaches every destination, regardless of its origin or destination.

Our solutions accelerate the energy transition by adding mission-critical capabilities, helping grid operators decode and shape the future of the power landscape.

Discover how Siemens Grid Software is decoding the future of energy.

Join our team, get inspired, and help us re-imagine the world!

The role

We are seeking an experienced and dynamic Marketing Manager to join our team. You will be responsible for developing and executing comprehensive marketing strategies to drive demand and growth for our software products, with a focus on creative and content-driven initiatives.

Key Responsibilities:

• Develop and create positioning and marketing content for new products and services.
• Lead projects for new product launches, managing all aspects from planning to execution.
• Conceptualize and implement marketing communication measures, such as demand generation campaigns, in collaboration with sales and product management.
• Transform technical input into customer-value-driven content, including storylines, messages, claims, and marketing assets.
• Create thought leadership content related to the energy transition.
• Generate creative ideas and concepts independently or with marketing agencies.
• Advise and coach product management teams and sales staff on go-to-market strategies, tactics, content, and messaging.
• Engage with customer communities through an account-based marketing (ABM) approach to promote new offerings.

Qualifications:

Several years of experience in product marketing within the B2B sector, preferably in industrial software. Proven success in positioning, go-to-market strategies, messaging, and product rollout and growth initiatives.