(Technical) Product Marketing Manager (m/f/d)

Your mission

We are seeking a Product Marketing Manager (m/f/d) with IT infrastructure industry experience to join our team. In this role, you will be responsible for developing and executing product marketing strategies for the Checkmk product suite that drive awareness and adoption. You will work within the Product Management team and closely with Sales and Marketing teams to craft compelling messaging and a value proposition that resonates with our target audience.

Key Responsibilities:

• Develop Ideal Customer Profile (ICP) and Marketing personas for all our products, use cases, verticals, and regions
• Create compelling product messaging and positioning that differentiates Checkmk across the market
• Conduct market research to understand customer needs, market trends, verticals, and the competitive landscape, aimed at developing an all-encompassing value proposition
• Telemetry & Funnel Data:
  • Identify friction points and guide feature prioritization based on usage insights
  • Enable customer success by identifying revenue-driving features and advising on sales upsells
  • Define requirements for product telemetry tooling
• Create a comprehensive strategic go-to-market toolkit, including analyses such as battlecards, Pain/Gain, Benefit Ladder, SWOT, and market segmentation
• Inform the Product strategists to ensure our offerings meet customer requirements and market demand
• Propose pricing strategies for new product lines that reflect market conditions, customer value, and competitive positioning
• Enable and align Marketing and Sales to drive multi-channel campaigns, via briefings, slide decks, and other assets
• Produce thought leadership content for external events

Your profile

• 8+ years of experience in product marketing, with at least one work experience in the IT infrastructure industry
• A strong understanding of IT infrastructure monitoring and IT systems is required
• Ability to quickly grasp complex technical concepts
• Excellent written and verbal communication skills
• Strong analytical skills
• Ability to work collaboratively in a cross-functional environment

Why us?

• The chance to make a decisive impact and shape the future of a dynamic, fast-growing tech company while growing with your tasks and responsibilities
• Flexible and family-friendly working conditions in a stable environment
• With the wide range of sports and wellness offers from Wellpass, you can choose from over 9,000 sports and wellness offers
• An agile team that embodies autonomy and fast decision making within flat hierarchies
• A unique corporate culture where we emphasize equality, diversity, and inclusion
• A wide range of education and training opportunities
• Fully remote work or high flexibility between mobile work and an office in one of the most beautiful, central districts of Munich
• An attractive salary
• Regular onsite events of all sorts (Company Outings, Team events, Checkmk Conference, Conference After Party, and more) in a familiar atmosphere

Interested? Then contact us now!
You can get insights about working@checkmk at:www.kununu.com/de/checkmk