Product Marketing Manager (m/f/d)

PTV Logistics; Karlsruhe; Hybrid; EUR 55.000 - 80.000; Vollzeit

Zusammenfassung

PTV Logistics is seeking a strategic Product Marketing Manager to enhance our go-to-market strategies across multiple regions. The ideal candidate will have at least 4 years of experience in product marketing within B2B SaaS or logistics, excellent communication skills, and the ability to execute successful marketing programs that drive international growth.

Qualifikationen

• Minimum 4 years of experience in a product marketing role, preferably within B2B SaaS.
• Education: Bachelor’s degree in Marketing or a related field.
• Experience with CRM and marketing automation tools.

Aufgaben

• Lead content and campaign development for product launches.
• Create compelling messaging that connects with target audiences.
• Collaborate with teams to optimize marketing funnels.

Kenntnisse

Analytical skills

Interpersonal skills

Stakeholder management

Fluency in English

Fluency in German

Growth mindset

Ausbildung

Bachelor’s degree in Marketing

Tools

CRM tools

Marketing automation tools

Jobbeschreibung

Your mission

We are seeking a strategic and experienced Product Marketing Manager to join our dynamic corporate marketing team. In this pivotal role, you will develop and manage marketing programs that align with our go-to-market strategy across multiple regions. The ideal candidate possesses a robust background in product marketing, exceptional communication skills, and a proven ability to create and execute marketing strategies that support our international growth objectives.

• Lead on content and campaign development and execution for product launches
• Creation of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
• Creation and execution of customer base communications and marketing programs to upsell and cross sell into our large base of international customers
• Collaborati on with corporate and local marketing teams using data to create and improve strategies that drive traffic to content, optimizing marketing funnels
• Collaboration with other teams to plan event , webinars and support paid and social media promotion
• Creation and execution of multi-touch, multi-platform content strategies that drive product interest and adoption with relevant target audiences
• Monitoring of competitive landscape to define product positioning and refining USPs
• Work with marketing teams to develop sales tools , collateral , training materials , and demos .
• Build and maintain a strong collaborative partnership with product management, engineering, sales, marketing, and other functions across the business
• Develop comprehensive user / buyer personas based on market research and product / industrial knowledge .
  
  

Your profile

• Minimum 4 years of experience in a product marketing role , preferably within B2B SaaS and/ or Transport & Logistics sectors
• Education: Bachelor’s degree in Marketing , Business, or a related field.
• Language Skills: Fluency in English and German, both written and spoken.
• Experience with CRM and marketing automation tools (e.g., Microsoft Dynamics and Hubspot or others preferred)
• Strong interpersonal and stakeholder management skills
• Proven analytical skills and ability to make decisions based on ROI/ advantages of programs & investments
• Growth mindset - someone who is not afraid to think big and take on calculated risk
  
  

Why us?

You can find our Benefits here: PTV Logistics Employees Benefits | PTV Logistics

Further information

Company: PTV Logistics GmbH

Location: Karlsruhe area or hybrid role in Germany; other locations in Europe; travel expected

Working hours: 40h/week

Please submit your application in English.

Contact Person

Isabel Bender

Junior Recruiting & Employer Branding Specialist

PTV Logistics GmbH

[phone] - 0

About Us

PTV Logistics - a leading global software company for transportation logistics!

We calculate and optimize route planning for logistics companies with record-breaking algorithms to maximize time and cost savings. With more than 40 years of experience, we help to put theory into practice!

Interested? Then take a look at our website: https://www.ptvlogistics.com/en