Product Marketing Manager, Germany

IIBA (International Institute of Business Analysis); Deutschland; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A leading organization is seeking a regional product marketer to enhance its market share in Germany. The role involves driving marketing priorities, understanding user needs through thorough research, and developing effective messaging in both English and German. Candidates should have a strong background in B2B technology marketing, excellent communication skills, and the ability to operate independently. This position offers a unique opportunity to significantly impact product adoption and growth within the region.

Qualifikationen

• 7+ years of experience in B2B technology marketing and/or sales.
• Proven track record of developing value propositions and messaging.
• Ability to communicate effectively in English and German.

Aufgaben

• Lead the delivery for product marketing priorities to drive growth in Germany.
• Connect product, sales, and marketing teams to optimize user outcomes.
• Develop tailored marketing content and campaigns for local users.

Kenntnisse

B2B technology marketing

Excellent communication (English and German)

Leadership and influencing skills

Jobbeschreibung

Who we are
About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies-from the world's largest enterprises to the most ambitious startups-use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team

Help define and amplify the Stripe story and connect our products with our users.

Our Product Marketing team's mission is to generate customer insights that inform Stripe's product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.
What you'll do

As a regional product marketer and core cross functional partner on marketing and go-to-market teams, you will champion the needs of our German users and grow our market share in Germany. You will connect the dots between product, sales, and marketing to enable our growth while delivering successful user outcomes.

• Lead the delivery for our product marketing priorities across sales and marketing to drive our growth in Germany.
• Be a subject matter expert in the needs of our current and prospective target users through user research, competitive landscape understanding, and deep product understanding.
• Develop, deploy and maintain tailored value propositions and narrative messaging that resonates with local users to be used in creating marketing content, campaigns, and sales collateral in local language.
• Drive high-quality launches and demand for products by working closely with a range of cross-functional teams including, but not limited to, product, sales, engineering, marketing, design, communications, and partnerships.
• Enable the efficiency and productivity of our sellers in the region through knowledge transfers on products and solutions, market-specific content and tools, and support in field deployment.
• Partner with country marketing teams to deliver relevant content programmes for priority events, integrated marketing campaigns, and ongoing demand generation.
• Monitor key business indicators around product adoption, usage, satisfaction to identify blockers and solutions to optimize our growth funnel in the market.

Who you are

• An excellent communicator in written and spoken English and German - native-level German is required to interact with users, develop messaging, and communicate internally.
• Proven track record of developing value propositions, messaging, and sales materials
• 7+ years of experience in B2B technology marketing and/or sales - prior product marketing experience is a plus.
• Experience working in B2B settings and with sales teams in Germany is preferred
• Experience in payments or financial services in Germany is preferred but not required
• Ability to operate independently and use subject matter expertise to resolve most issues, taking risks and escalating where necessary.
• Focused on results - balancing customer needs and business goals to propose ambitious growth strategies.
• Good leadership and influencing skills; able to drive cross-functional alignment and progress towards impactful outcomes with limited resources
• This role will require some business travel within Europe

It's not expected that any single candidate would have expertise across all of these areas-we're looking for candidates that are particularly strong in a few areas, and have interest in developing new capabilities.