Product Marketing Manager (f/m/d)

Moxa; München; Vor Ort; EUR 70.000 - 95.000; Vollzeit

Benefits dieser Stelle

Flexible work arrangements

Remote options

30 vacation days

Zusammenfassung

Moxa is seeking a Product Marketing Manager for its Munich team to lead go‑to‑market activities for Industrial Networking, Computing and Cybersecurity solutions. You will collaborate with Product Management, Sales, and Marketing Communications to craft compelling value propositions and support successful product launches in a global market.

The role involves about 25% travel and requires a strong background in Industrial Automation, IIoT, and OT cybersecurity, with fluency in English and a

Qualifikationen

• Bachelor’s degree with 3+ years in Industrial Automation or IIoT.
• Strong understanding of IIoT/OT cybersecurity.
• Experience in go-to-market and product launches.
• Excellent written and spoken English; German is a plus.

Aufgaben

• Develop and execute go-to-market strategies for assigned products and solutions.
• Drive and support successful product launches in collaboration with Product Management, Sales, and Marketing Communications.
• Conduct market and competitive research to identify customer needs and trends.
• Develop product positioning, messaging, and value propositions for target audiences.
• Collaborate with Marketing Communications to create and optimize campaigns and content across the customer journey.
• Develop sales enablement materials and deliver product training to support sales.
• Monitor performance, analyze results, and identify opportunities for improvement.
• Stay updated on industry trends and pricing/market positioning strategies.

Kenntnisse

Product marketing

Go-to-market

Market analysis

Product positioning

Marketing campaigns

Sales enablement

Cross-functional teamwork

English proficiency

Ausbildung

Bachelor's degree in Industrial Automation

Jobbeschreibung

We are currently seeking a motivated and experienced Product Marketing Manager (m/f/d) to join our team in Munich (near Leuchtenbergring).

Moxa is a leading provider of industrial networking, computing, and automation solutions for enabling the Industrial Internet of Things. With 35 years of industry experience, Moxa has connected more than 118 million devices worldwide and has a distribution and service network that reaches customers in more than 87 countries. We offer a full spectrum of innovative, high‑quality solutions that have been deployed in a wide variety of industries, including factory automation, smart rail, smart grid, intelligent transportation, oil and gas, marine, and mining.

As a Product Marketing Manager (m/f/d), you will play a key role in driving the success of our Industrial Networking, Connectivity, Computing, and Cybersecurity solutions. Working closely with Product Management, Sales, and Marketing Communications, you will develop product marketing strategies, create compelling value propositions, and support successful product launches that strengthen our market position and help our customers succeed.

This role includes ca. 25% travel.

Key Responsibilities

• Develop and execute go‑to‑market strategies for assigned products and solutions.
• Drive and support successful product launches in close collaboration with Product Management, Sales, and Marketing Communications.
• Conduct market and competitive research to identify customer needs, market trends, and business opportunities.
• Develop product positioning, messaging, and value propositions tailored to target audiences.
• Collaborate with Marketing Communications to create and optimize marketing campaigns and product‑related content across the customer journey.
• Develop sales enablement materials and deliver product training to support the sales organization.
• Monitor business performance, analyze results, and identify opportunities for continuous improvement.
• Stay up to date with industry trends, emerging technologies, and competitive developments while contributing to pricing and market positioning strategies.

Professional Experience

• Bachelor’s degree and relevant professional experience of at least 3 years in Industrial Automation market, preferably as a Product Marketing Manager.
• Strong business and technical understanding of Industrial Automation, Industrial Internet of Things (IIoT), and/or OT Cybersecurity.
• Experience in product positioning, go‑to‑market strategies, market analysis, and product launches.
• Analytical and data‑driven mindset with the ability to translate market insights into effective marketing activities.
• Self‑motivated, well‑organized, and able to work independently in an international environment.
• Strong communication, presentation, and cross‑functional collaboration skills.
• Excellent written and spoken English; German or other European languages are an advantage.

Benefits and Compensation

• Competitive compensation and benefits package including fixed and performance‑oriented pay, leisure and health budgets, and an individualized training budget.
• Flexible work arrangements, remote options, and part‑time opportunities.
• 30 vacation days and support for personal growth.