(Product) Marketing Manager (f/m/d)

Start today as a Product Marketing Manager for a brighter future. We are looking for a suitable candidate to support one of our clients in leading all things “marketing” in Halle (Saale) or Berlin. Your tasks are, but are not limited to, strengthening the client’s brand/product (B2B) and boosting sales numbers by developing effective marketing strategies. Our client specializes in the technical implementation of video content, including streaming live TV and video-on-demand solutions. For this purpose, a separate platform/application is developed to handle all metadata, licenses, workflows, etc.

Demanding jobs await you in an innovative and international work environment. Do you have high self-motivation and commitment? Then apply today for our job offer!

Responsibilities:

• Develop, execute and monitor effective marketing strategies (across several channels, e.g. website, social media)
• Work together closely with product, development, and management teams (to promote technology – B2B)
• Keep an eye on and analyze market trends and competition
• Use relevant KPI’s to evaluate campaigns
• Create product content that is used for case studies, videos, the website, and blogs
• Measure and optimize the customer journey (buyer journey) – to boost sales numbers
• Manage marketing budgets and approval process

Requirements:

• Experience as a marketing manager, including market analysis
• Familiarity with product marketing tactics
• Excellent communication skills and a very good eye for detail
• BA/BSc in Marketing, Communications or similar