Product Marketing Manager (B2C Mobile Subscription SaaS)

OnHires; Deutschland; Remote; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Remote work

Job summary

OnHires is seeking a senior Product Marketing Manager to own monetization funnels, onboarding flows, paywalls, and subscription conversion across mobile and web products. This role reports to the founder and emphasizes rapid experimentation, pricing hypotheses, and ARPU optimization in a fast-paced, AI-driven environment.

You will collaborate with analytics, product, and billing teams to push revenue growth for high-scale US subscription products.

Qualifications

• 5+ years of experience in product marketing or growth roles for consumer subscription products.
• Strong hands-on experience with onboarding optimization, paywalls, and monetization.
• Proven track record running experiments and data-driven growth initiatives.

Responsibilities

• Own monetization funnels, onboarding flows, paywalls, and subscription conversion.
• Improve ARPU, LTV, and revenue-per-user metrics.
• Lead A/B tests and experimentation initiatives with cross-functional teams.
• Collaborate with creatives, product, analytics, and founders to optimize pricing and offers.
• Analyze funnel performance and identify revenue growth opportunities.

Skills

AI tools usage

Data-driven decisions

Experimentation

Cross-functional collaboration

Ownership mindset

Tools

Amplitude

Firebase

Appsflyer

Mixpanel

Job description

Our client is a profitable, self-funded B2C subscription SaaS company operating primarily in the US market. Founded in France, the company has evolved from a browser-based product into a high-scale mobile subscription business generating approximately $1M monthly revenue.

The company operates with a lean, high-performance structure. The team is highly execution-focused, AI-driven, and deeply focused on monetization and unit economics.

They are now looking for a Product Marketing Manager to fully own and optimize monetization funnels, onboarding flows, paywalls, and subscription conversion mechanics across mobile and web products.

What makes this role interesting

• Direct impact on revenue and core business metrics
• Full ownership of monetization and subscription growth — no layers, no bureaucracy
• Reports directly to the founder
• Strong experimentation culture with fast execution cycles
• Opportunity to work on high-scale US subscription products
• Competitive compensation with strong performance-based bonuses
• AI-first environment where automation and efficiency are core, not optional
• Paid test task as part of the hiring process — we respect your time

What the company is looking for

This is a senior hands-on individual contributor role.

The company is NOT looking for:

• Brand marketers
• B2B SaaS product marketers
• Content/lifecycle CRM specialists
• Agency-only profiles
• People managers disconnected from execution
• Strategy-only leaders
• Those looking for a stable 9-to-5 with a predictable routine

They are specifically looking for someone who personally owns and improves:

• Funnels and quiz-based onboarding flows (quizpaywallsubscription)
• Paywalls and subscription conversion
• Monetization mechanics and pricing hypotheses
• A/B testing processes
• ARPU and revenue-per-user metrics

Main responsibilities

• Optimize onboarding funnels, quizzes, paywalls, and subscription flows
• Increase ARPU/RPU and improve monetization performance
• Launch and analyze A/B tests and experimentation initiatives
• Improve conversion, retention, and subscription metrics
• Collaborate with creatives, product, analytics, and founders
• Develop and test pricing, offers, and monetization hypotheses
• Analyze funnel performance and identify revenue growth opportunities
• Work closely with acquisition and billing teams to improve overall unit economics

Ideal background

Strong preference for candidates with experience in:

• B2C subscription SaaS
• Mobile subscription products and consumer apps
• High-scale consumer monetization environments
• Fast-paced, high-ownership product companies

Must-have experience

• 5+ years of relevant experience
• Strong hands-on experience with:
• Mobile apps and subscription monetization
• Quiz-based funnels and paywalls
• Onboarding optimization
• A/B testing and experimentation
• ARPU / LTV / conversion optimization
• Data-driven product growth
• Active daily use of AI tools and agents — this is a hard requirement, not a nice-to-have
• Full-time commitment, no side projects

Tools / platforms:

• Amplitude, Firebase, Appsflyer, Mixpanel, or similar analytics stacks
• Web to Wave or similar funnel/paywall platforms — nice to have

Interview process

1. Pre-screen with the recruitment team
2. Short call with the founder
3. Second interview with the founder
4. Interview with the business partner
5. Paid one-day test task (real data, under NDA)
6. Offer

Compensation & Setup

• Remote
• Full-time, from ~9:00 AM your local time (flexible)
• B2B contract
• Competitive compensation discussed individually + strong performance-based bonus structure
• Eastern Europe preferred
• Start: ASAP