Product Marketing Manager (all genders)

SYNAOS; Hannover; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

SYNAOS, a leading software development company in Hannover, is seeking a Product Marketing Manager. In this key role, you will craft compelling messaging, bolster sales enablement, and shape marketing strategy while collaborating with cross-functional teams to drive impact across diverse buyer personas. With a focus on clarity and creativity, you'll contribute to the company's ambitious goals in the intralogistics sector.

Leistungen

Flexible work arrangements (remote, in-office, or hybrid)

30 paid vacation days

Competitive compensation package

Modern hardware and software solutions

Corporate benefits and discounts

Qualifikationen

• 3–5+ years of experience in product marketing or related roles in B2B SaaS.
• Experience in logistics, robotics, manufacturing, or enterprise software is ideal.
• Proficiency in developing content and collateral from scratch.

Aufgaben

• Craft and own product positioning and messaging.
• Create sales enablement content and support go-to-market efforts.
• Conduct competitive intelligence to inform messaging adjustments.

Kenntnisse

Content Strategy

Customer-Centric Messaging

Cross-Functional Collaboration

Sales Enablement

Proactive Problem Solving

Negotiation-Level German

Professional English

Ausbildung

Bachelor's or relevant degree in Marketing or related field

Jobbeschreibung

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Your role

We’re looking for a strategic and hands-on

Your role

We’re looking for a strategic and hands-on Product Marketing Manager to help us bring clarity to complexity. As the first dedicated PMM at SYNAOS, you’ll play a key role in shaping how we position our platform, speak to our customers, and enable our commercial teams to win and retain business.

This is a critical new hire within the marketing team, rounding out our core capabilities alongside our events, digital, and partner marketing initiatives. You’ll work cross-functionally with product, sales, implementation teams and leadership to translate complex product features and capabilities into clear, compelling value for a diverse and multi-layered buyer group.

You are just as comfortable building messaging frameworks and enablement materials as you are writing the first draft of a product explainer, owning a feature launch narrative, or refining positioning based on customer feedback? Then let's have a talk!

Your mission

• Craft and own product positioning and messaging that resonates across our target personas—from shopfloor operators to senior IT and OT leadership
• Create sales and enablement content such as battlecards, one-pagers, customer-facing slides, solution sheets, and internal briefs
• Support go-to-market efforts for new features, releases, and products with messaging, launch content, and audience targeting guidance
• Educate our market with content and campaigns that address known and latent pain points, build trust, and support solution evaluation
• Conduct and maintain competitive intelligence to help sales teams differentiate and inform roadmap or messaging adjustments
• Collaborate closely with product managers, implementation consultants, sales team members, and marketing colleagues to ensure alignment and impact
• Contribute to thought leadership efforts by shaping strategic narratives, use case storytelling, and executive content
• Continuously iterate on messaging and materials based on feedback, market signals, and performance
  
  

Your profile

• 3–5+ years of experience in product marketing, content strategy, or go-to-market roles in B2B SaaS, ideally in logistics, robotics, manufacturing, or enterprise software
• Strong ability to distill technical complexity into clear, customer-centric messaging tailored to different stakeholders
• Experience working in start-up, scale-up or matrixed environments, collaborating across sales, product, and customer-facing teams
• Confidence developing content and collateral from scratch, while also thinking strategically about narrative and positioning
• Familiarity with sales enablement practices and tools (battlecards, competitor analysis, objection handling, personas, etc.)
• A proactive, structured, and collaborative mindset—you enjoy shaping the role and function, not just filling it
• Negotiation-level German (C1/C2) and professional English (spoken & written); French or Spanish a plus (could be considered in lieu of German for the right candidate)
  
  

Perks & Benefits

Join our team and just be yourself — we celebrate diversity! Our entrepreneurial culture is driven by a talented and passionate team. We offer full flexibility to fit your needs, whether you prefer working remotely, in the office, or in a hybrid setup. And if you'd like to work from abroad, you can work remotely for up to 180 days. But that’s not all! We also offer a competitive compensation package and 30 paid vacation days so you can recharge.Here’s a summary of the benefits we offer:

• Flexible work arrangements (remote, in-office, or hybrid)
• Modern office in the heart of Hanover for hybrid work and quarterly team events in Hannover
• A fast-growing company with a clear mission: to rethink the future of industry
• A high level of responsibility and autonomy in a role with direct impact on brand growth and revenue
• An experienced, open marketing team that values creativity, precision, and strategic depth
• Up to 180 days (6 months) of remote work from abroad
• Competitive compensation with additional benefits
• 30 days (6 weeks) of paid vacation
• Modern hardware and software solutions
• Corporate benefits: access to exclusive employee discounts and perks from a wide range of partner companies
  
  

About Our Principles

Ambitious, highly promising and always on the move: That is SYNAOS. We are a team of over 100 people from 15 nations. We stick together and all work towards the same goal: to turn an entire industry topsy turvy. Can you identify with our principles?

• We go above & beyond for our customers
• We always push forward
• We make informed decisions
• We challenge each other and win together
• We seize ownership
• We make bold moves
  
  

Contact person

SYNAOS GmbH

Nura Abou-Taha

[e-mail]

About Us

SYNAOS is transforming Intralogistics.

SYNAOS is at the forefront of advancing automation and digitalization in intralogistics. The intralogistics software company from Hanover directly influences how goods are manufactured in factories and moved in warehouses. Our intelligent and scalable SaaS solution, the Intralogistics Management Platform (IMP), automates intralogistics processes and orchestrates complex material flows in production sites and logistics centers.

With us, you have the opportunity to join and shape the rapid development of a deep-tech software scale-up from Germany. We place great emphasis on teamwork and innovation, providing a motivating and flexible work environment that fosters creativity and collaboration. Working at SYNAOS is more than just a job — you will be at the forefront of technological progress in the intralogistics industry.

If you resonate with our vision and want to actively shape the future of intralogistics, we should talk!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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