Lifecycle Marketing Manager (all genders)

JPMorganChase; Berlin; Presencial; EUR 60.000 - 95.000; Jornada completa

Descripción de la vacante

JPMorganChase in Berlin seeks a Lifecycle Marketing professional to design, execute, and optimize customer journeys across email, push, in-app messages, and SMS. You will work with marketing, product, and technology to turn insights into action and improve long-term customer value.

You will analyze funnel performance, run experiments, and ensure governance and clear briefs while keeping customer experience central to decisions. Reports to Head of Growth and Product Marketing.

Formación

• Experience leading lifecycle marketing and CRM to improve retention and CLV in B2C environments
• Ability to own business goals and influence senior stakeholders in cross-functional teams
• Strong project and time management skills coordinating across product, creative, data, and governance
• Experience with high-volume customer data and diagnosing personalization issues within data pipelines
• Experience managing end-to-end campaigns including segmentation and experimentation
• Hands-on experience with marketing tech platforms (MoEngage, Braze, Salesforce, Adobe) and analytics tools (SQL, Tableau)
• Experience in a mobile app-based business environment

Responsabilidades

• Set lifecycle strategy and lead research, journey planning, campaign implementation, and ongoing optimization
• Analyze campaign, journey, and funnel performance to identify incremental growth opportunities
• Align campaigns to CRM architecture with clear briefs, documentation, and pre-launch governance approvals
• Define the vision and roadmap for customer journeys, balancing near-term conversions with long-term strategy
• Report channel performance and KPI for campaigns and outcomes
• Partner with marketing tech, product marketing, product, content, brand, data, and governance teams to improve end-to-end experience
• Use lifecycle marketing expertise and digital channel knowledge to improve customer communications
• Drive a structured test-and-learn approach to validate impact and inform prioritization

Conocimientos

Lifecycle marketing

CRM strategies

Cross-functional collaboration

Project management

Data-driven optimization

German and English (strong)

Mobile app experience

Marketing tech platforms

SQL

Tableau

Herramientas

MoEngage

Braze

Salesforce

Adobe Experience Platform

Descripción del empleo

Job Description

Shape how customers experience our digital bank from day one—and help turn great products into lasting relationships. In this role, you will design and continuously improve lifecycle marketing journeys that are timely, relevant, and measurable across key digital channels. You will partner closely with teams across marketing, product, and technology to turn insights into action. If you enjoy combining creativity with rigorous analysis in a fast-moving environment, this is an opportunity to make a visible impact in Berlin.

Job Description

Shape how customers experience our digital bank from day one—and help turn great products into lasting relationships. In this role, you will design and continuously improve lifecycle marketing journeys that are timely, relevant, and measurable across key digital channels. You will partner closely with teams across marketing, product, and technology to turn insights into action. If you enjoy combining creativity with rigorous analysis in a fast-moving environment, this is an opportunity to make a visible impact in Berlin.

Job Summary

As a Lifecycle Marketing in Digital Consumer Banking (Chase), you will plan, execute, and optimize customer lifecycle campaigns across email, push notifications, in-app messaging, and SMS to improve engagement, retention, and long-term customer value. You will work with us to analyze funnel performance, test and learn through experimentation, and strengthen how we communicate with customers across their end-to-end journey. You will help bring structure and clarity to campaign planning, measurement, and governance while keeping the customer experience at the center of your decisions. This role reports to the Head of Growth and Product Marketing.

Job Responsibilities

• Set lifecycle strategy and lead research, journey planning, campaign implementation, and ongoing optimization
• Analyze campaign, journey, and funnel performance to identify incremental growth opportunities
• Align campaigns to the wider customer relationship management architecture, ensuring clear briefs, documentation, and pre-launch governance approvals
• Define the vision and roadmap for customer journeys, balancing near-term conversion opportunities with long-term strategic initiatives
• Report channel performance and key performance indicators for individual campaigns and overall outcomes
• Partner cross-functionally with marketing technology, product marketing, product, content, brand, data, and governance teams to improve the end-to-end experience
• Use your lifecycle marketing expertise and digital channel knowledge to continuously improve customer communications and experience
• Drive a structured test-and-learn approach, using experimentation to validate impact and inform prioritization

Required Qualifications, Capabilities, And Skills

• Demonstrated experience leading lifecycle marketing and customer relationship management strategies to improve retention and customer lifetime value in business-to-consumer environments
• Proven ability to own business goals and revenue targets and influence senior stakeholders in cross-functional, matrixed teams
• Strong project and time management skills, with the ability to coordinate across product, content, creative, data, and governance partners
• Experience working with high-volume customer data and diagnosing whether personalization issues are caused by marketing automation or underlying data pipelines
• Experience managing end-to-end campaigns, including customer segmentation and experimentation (including incrementality testing)
• Hands-on experience with customer engagement platforms (for example MoEngage, Braze, Salesforce, or Adobe Experience) and analytics tools (for example Structured Query Language and Tableau)
• Experience working in a mobile app-based business environment

Preferred Qualifications, Capabilities And Skills

• Strong communication skills in German and English
• Experience in banking or financial technology (fintech)

About Us

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

About The Team

Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we're setting our businesses, clients, customers and employees up for success.

Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships globally. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through our websites, mobile apps, and paid media channels based on what is best for the customer.