Product Marketing Manager

Weber-Stephen Products EMEA; Ingelheim am Rhein; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Weber-Stephen Products EMEA is looking for a Product Marketing Manager to drive go-to-market strategies and create impactful stories across the EMEA region. The ideal candidate will have over five years of product marketing experience, particularly in consumer goods, and a strong understanding of Amazon Marketplace optimization. Join a legacy brand with a focus on innovation and collaboration, as you shape the future of Weber's products and presence in a competitive market.

Leistungen

Collaborative culture

Opportunities for growth

Qualifikationen

• 5+ years in product marketing, ideally in consumer goods or lifestyle brands.
• Fluent in English and German; other languages like French or Italian are a plus.
• Strong project management and organizational skills.

Aufgaben

• Identify key consumer segments and tailor campaigns for the EMEA region.
• Lead Amazon Marketplace optimization across product listings and performance analytics.
• Coordinate and execute campaign production including photo and video shoots.

Kenntnisse

Amazon Marketplace performance

Marketing campaigns

Analytical thinking

Communication

Collaboration

Ausbildung

University degree or equivalent professional experience

Tools

MS Office

Adobe Suite

Google Analytics

CRM tools

Jobbeschreibung

Role Title: Product Marketing Manager EMEA

Department: Marketing

Reports to: Senior Brand Communications Manager

Location: Ingelheim, Germany or Reading, UK

ABOUT WEBER:

In 1952, George Stephen Sr. set the vision for Weber, and ever since, we’ve been building a legendary heritage that goes far beyond the backyard. It’s this vision – and these family values – that guide us towards new horizons and into the future, bringing more and more people into the Weber family around the globe.

YOUR ROLE:

Are you a strategic thinker with a creative spark and a love for consumer products? Do you want to work for an iconic brand that inspires unforgettable moments? Then this might be your perfect next role.

As Product Marketing Manager EMEA, you will play a key role in driving our go-to-market strategies and creating impactful product stories across the region. Working cross-functionally, you’ll ensure that Weber’s innovations resonate in each market, while maintaining consistency and excellence in our brand execution.

YOUR RESPONSIBILITIES:

• Identify key consumer segments and tailor campaigns and product launches for the EMEA region
• Provide strategic input into product lifecycle planning and launch initiatives
• Collaborate with Product Management and Global Marketing to align positioning, messaging, and assets
• Develop full-funnel content and product stories that bring our USPs to life
• Partner with Retail Marketing on best-in-class POS and ePOS executions
• Take the lead on Amazon Marketplace optimization across product listings, SEO, content, and performance analytics
• Coordinate and execute campaign production including photo and video shoots
• Analyse performance across regions and adjust strategy based on insights and sales data
• Deliver regular reporting on campaign ROI, product sales, and competitive performance
• Support annual retailer sell-in processes with compelling presentations and assets
• Co-lead the development of our biggest trade show presence, showcasing new products and innovations
• Manage the EMEA product content budget and agency relationships
• Ensure brand consistency and alignment with global and local teams
• Partner with Branded Channels to ensure product storytelling reaches all owned platforms
• Provide support and guidance to local Brand Activation teams to ensure consistency across markets

WHAT WE’RE LOOKING FOR:

• 5+ years in product marketing, ideally in consumer goods or lifestyle brands
• Strong grasp of Amazon Marketplace performance and content optimization
• Demonstrated success in launching marketing campaigns and go-to-market strategies
• Fluent in English and German (additional languages like French or Italian are a plus)
• A university degree or equivalent professional experience
• Strong project management and organizational skills
• Proficiency in MS Office; experience with Adobe Suite, Google Analytics, and CRM tools is a bonus
• Excellent communication and collaboration skills
• Creative mindset with strong analytical thinking

WHY JOIN WEBER?

We’re a global lifestyle brand with a legacy of innovation, quality, and community. At Weber, you’ll find a collaborative culture, inspiring products, and opportunities to grow. Whether it’s around a grill or in a meeting room, we believe in creating great experiences – together.

Ready to help us light the fire across EMEA?

Apply now and be part of the Weber journey.