Product Marketing Manager

IIBA (International Institute of Business Analysis); Düsseldorf; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A cybersecurity solutions provider is seeking a Product Marketing Manager to drive go-to-market strategies, manage product launches, and create marketing content. Candidates should have a Bachelor's Degree and 5+ years of relevant industry experience. Fluency in English is essential, and knowledge of German is a plus. This role offers flexibility and the chance to contribute in a diverse corporate culture.

Leistungen

Flexible working model

Company pension scheme

Special payments or additional vacation days on anniversaries

Qualifikationen

• 5+ years of experience in a technical/technological field, ideally in Cybersecurity/IT or Manufacturing.
• Fluency in English, German skills beneficial.
• Familiarity with cryptography-based technologies.

Aufgaben

• Own the strategy for launching products and campaigns.
• Drive the go-to-market strategy for new products.
• Conduct competitive analyses and refine buyer personas.

Kenntnisse

Excellent Microsoft 365 Skills

Fluency in English

Basic Salesforce skills

Customer insights

Competitive analysis

Ausbildung

Bachelor's Degree in an economics field of study

Jobbeschreibung

Product Marketing Manager
ABOUT UTIMACO

Utimaco is a worldwide supplier of professional cyber-security solutions and is based in Aachen, Germany. Since 1983, Utimaco develops hardware security modules and compliance solutions for telecommunication provider regulations. Utimaco is a world-market leader in both segments. Customers and parters of Utimaco in all parts of the world trust the company's long-term, proven reliability and investments protection, as well as its many certified IT security standards. Utimaco stands for recognizes product quality, user-friendly software, excellent support and trusted high security-made in Germany.
To further strengthen our Corporate Unit we are looking for a: Product Marketing Manager
Your tasks:

As Product Marketing Manager, you play a crucial role in shaping the success of our products, driving go-to-market strategies, and creating lasting relationships with our customers.
Strategic Product Positioning

• Product/Campaign Roadmap: Own the strategy for launching our ambitious product and campaign roadmap to attract new customers and deepen existing relationships.
• Technology Partner Collaboration: Utilize the storyline based on the Technology Partnerships with 3rd party provider as well customers, e.g. through Joint Solution Briefs, Case Studies + corresponding promotional activities

Go-to-Market Strategy

• Market New Products: Drive the go-to-market strategy for product launches according to the target customer structure and in line with our main product categories.
• Launch Management: Create and implement product marketing strategies from ideation to launch and ongoing expansion to ensure alignment exists from topline GTM strategy down to individual product campaigns.

Brand Storytelling

• Competitive Intelligence: Conduct competitive analysis for your products and refine buyer personas based on use cases and enterprise customer deployments.
• Content Creation: Guide the creation of foundational marketing content in line with the product's central messaging, such as demos, website content, case studies, joint solution briefs, blog posts, sales decks and webinars.

Voice of the Customer

• Customer Insights: Work closely with our Sales and SE team to develop sales collateral, case studies, customer presentations, persona kits, FAQs and other tools helping to tell the product storyline to the customer.
• Sales Enablement: Enhance the productivity of our Sales teams and partners by providing valuable customer insights and marketing trainings (demo/sales deck trainings) to them.

Your profile:

• Education: Bachelor's Degree in an economics field of study
• Industry Experience: 5+ years of experience in technical/technological field; ideally in Cybersecurity/IT or Manufacturing/Io
• General Knowledge: Excellent Microsoft 365 Skills, as well as basic Salesforce skills required
• Language Skills: Fluency in English, German skills beneficial
• Technical Proficiency: Familiarity with some or all of the following cryptography-based technologies (based on your product focus): data encryption, key management, HSMs, and as-a-service models.

We offer you:

• An open and friendly corporate culture characterized by constructive and collaborative interaction.
• We provide you with support for your future plans with a company pension scheme (depending on country-specific circumstances).
• Early risers and night owls - thanks to a flexible working model you can organise your working day yourself.
• We also support you privately - benefit from special payments or additional vacation days on anniversaries or other special occasions.
• Utimaco is growing and living diversity! Our global team includes colleagues from 42 nationalities and 45 different languages spoken.

DO YOU FEEL ADDRESSED?

Then we look forward to receiving your detailed application stating your earliest possible starting date and your salary expectations.

Apply