Product Marketing Manager

Utimaco; Düsseldorf; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading company in IT security solutions seeks a Product Marketing Manager to shape product success and go-to-market strategies. The role involves competitive analysis, customer insight development, and creating impactful marketing material. Ideal candidates have a degree in economics, extensive industry experience, and proficiency in Microsoft 365.

Leistungen

Flexible working model

Company pension scheme

Additional vacation days on anniversaries

Support for future plans

Diversity and inclusion in the workplace

Qualifikationen

• 5+ years of experience in a technical/technological field, ideally in Cybersecurity/IT.
• Fluency in English; German skills beneficial.
• Familiarity with data encryption, key management, and cryptography-based technologies.

Aufgaben

• Drive go-to-market strategies for product launches.
• Create and implement product marketing strategies from ideation to launch.
• Conduct competitive analysis and refine buyer personas.

Kenntnisse

Microsoft 365 Skills

Salesforce Skills

Customer Insights

Ausbildung

Bachelor's Degree in an economics field

Jobbeschreibung

Utimaco is an international provider of IT security solutions and cybersecurity technologies with headquarters in Aachen (Germany) and Campbell (USA). For over 40 years, we have been developing innovative solutions for the protection of people, data and communications that meet the highest standards. We are the world's leading manufacturer of hardware security modules and compliance solutions in a wide range of industries such as automotive, banking, telecommunications and many more. With our global network of partners and customers, we contribute to making digital information and infrastructures secure worldwide. Become part of our team and help us make the digital world more secure - together we are shaping the future of IT security.,

As Product Marketing Manager, you play a crucial role in shaping the success of our products, driving go-to-market strategies, and creating lasting relationships with our customers.

Strategic Product Positioning

• Product/Campaign Roadmap: Own the strategy for launching our ambitious product and campaign roadmap to attract new customers and deepen existing relationships.
• Technology Partner Collaboration: Utilize the storyline based on the Technology Partnerships with 3rd party provider as well customers, e.g. through Joint Solution Briefs, Case Studies + corresponding promotional activities
  
  

Go-to-Market Strategy

• Market New Products: Drive the go-to-market strategy for product launches according to the target customer structure and in line with our main product categories.
• Launch Management: Create and implement product marketing strategies from ideation to launch and ongoing expansion to ensure alignment exists from topline GTM strategy down to individual product campaigns.
  
  

Brand Storytelling

• Competitive Intelligence: Conduct competitive analysis for your products and refine buyer personas based on use cases and enterprise customer deployments.
• Content Creation: Guide the creation of foundational marketing content in line with the product’s central messaging, such as demos, website content, case studies, joint solution briefs, blog posts, sales decks and webinars.
  
  

Voice of the Customer

• Customer Insights: Work closely with our Sales and SE team to develop sales collateral, case studies, customer presentations, persona kits, FAQs and other tools helping to tell the product storyline to the customer.
• Sales Enablement: Enhance the productivity of our Sales teams and partners by providing valuable customer insights and marketing trainings (demo/sales deck trainings) to them.
  
  

,

• Education: Bachelor's Degree in an economics field of study
• Industry Experience: 5+ years of experience in technical/technological field; ideally in Cybersecurity/IT or Manufacturing/Io
• General Knowledge: Excellent Microsoft 365 Skills, as well as basic Salesforce skills required
• Language Skills: Fluency in English, German skills beneficial
• Technical Proficiency: Familiarity with some or all of the following cryptography-based technologies (based on your product focus): data encryption, key management, HSMs, and as-a-service models.
  
  

,

• An open and friendly corporate culture characterized by constructive and collaborative interaction.
• We provide you with support for your future plans with a company pension scheme (depending on country-specific circumstances).
• Early risers and night owls - thanks to a flexible working model you can organise your working day yourself.
• We also support you privately - benefit from special payments or additional vacation days on anniversaries or other special occasions.
• Utimaco is growing and living diversity! Our global team includes colleagues from 42 nationalities and 45 different languages spoken.