Product Marketing Manager

IIBA (International Institute of Business Analysis); Berlin; Remote; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading queer tech company is seeking a strategic Product Marketing Manager based remotely or in Berlin. This role involves leading go-to-market efforts, collaborating with cross-functional teams, and enhancing product adoption. Candidates should have 4-7 years of product marketing experience and strong user empathy. Join a mission-driven team and help shape a product that connects millions worldwide.

Leistungen

Flexible remote work

Collaborative and inclusive work environment

Opportunity to impact the queer community

Qualifikationen

• 4-7 years of experience in product marketing or product strategy.
• Experience working with cross-functional teams to drive adoption.
• Native-level fluency in English; other languages are a plus.

Aufgaben

• Lead go-to-market planning for new features collaborating with teams.
• Conduct competitive analysis and user interviews.
• Work with the Creative team to localize messaging.

Kenntnisse

Product marketing

User empathy

Analytical thinking

Storytelling

Cross-functional collaboration

Jobbeschreibung

Role: Product Marketing Manager

Location: Remote (Berlin preferred)

Reporting to: Global VP Marketing

About Hornet

Hornet is the world's leading queer tech company, providing a digital home for gay men to safely connect with each other - anytime, anywhere. Amplifying the radical, affirmative power of the queer community with cutting-edge technology, Hornet serves the LGBTQ+ community with products such as the gay app Hornet, with over 100 million users worldwide, the gay live-streaming app Hornet Live and HornetX, a map-based web app for gay guys. Our diverse team spans the world, bringing together various perspectives and incredible talent.

Your role

We're looking for a strategic, detail-oriented Product Marketing Manager to lead Hornet's positioning, messaging, and go-to-market efforts-driving adoption, retention, and revenue in key markets.

• Lead go-to-market planning for new features collaborating with cross-functional teams
• Partner with Product and Design to increase feature adoption and product usability
• Conduct competitive analysis, user interviews, and data synthesis to inform product strategy
• Work with the Creative team to localize product messaging and campaign narratives for key regions
• Contribute to app store optimization (ASO), onboarding flows, and in-app communication strategy

What we are looking for

• 4-7 years of experience in product marketing or product strategy
• Strong user empathy, storytelling, and analytical thinking
• Experience working with cross-functional teams (Product, Data, Design) to drive adoption and retention
• Comfortable leading research, positioning work, lifecycle and go-to-market launches
• Native-level fluency in English. Other languages are a plus

Why Hornet

• Shape the direction of a product used by millions and be a voice for the queer community worldwide
• Work in a collaborative, mission-led team that values inclusion, experimentation, and creativity
• Work remotely with a high level of flexibility - though we prioritize candidates based in Berlin, our Marketing team hub

How to apply

Please submit your resume, links to any relevant projects, and 2-3 sentences explaining why you're the right candidate.

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our team members and a better product for our users and community.