Product Marketing Expert - Payments (m/f/d)

First Financial Software GmbH; Mainz; Vor Ort; EUR 60.000 - 85.000; Vollzeit

Zusammenfassung

Join a leading SaaS provider in the property industry as a Product Marketing Manager for Aareon Pay. You will strategize marketing efforts, enhance brand awareness, and demand generation while collaborating with cross-functional teams to ensure impactful product positioning. Your expertise in FinTech and B2B SaaS will be crucial in driving the success of our innovative payment solutions.

Qualifikationen

• Experience in Payments, FinTechs, or Embedded Finance.
• Several years in Marketing and B2B Enterprise SaaS.
• Strong execution mindset and target-driven.

Aufgaben

• Drive marketing vision and strategy for Aareon Pay.
• Manage brand awareness and thought leadership activities.
• Conduct market research to understand positioning.

Kenntnisse

Payments

FinTech

Marketing

B2B Enterprise SaaS

Market Research

Demand Generation

Customer Understanding

Communication Skills

Ausbildung

Bachelor’s Degree

Advanced Degree (preferred)

Jobbeschreibung

Aareon is the leading provider of SaaS solutions for the European property industry. With our software, we digitise and connect the industry and support our clients in optimising processes and acting more sustainably. Our solutions address the major challenges of our time : climate change, housing shortage and skills shortage.

We value a working environment in which diversity and flexibility are appreciated, cooperation in partnership and mutual support in the team are a matter of course and learning is perceived as an opportunity.

Become part of our international team! Become part of #OneAareon! We are looking forward to meeting YOU!

Responsibilities :

• Driving the vision / strategy, coordinate the execution of the marketing plan and broader activation and enablement based on the Go-to-Market Strategy for Aareon Pay and Sales plan
• Responsible for Brand Awareness & Thought Leadership by driving PR, awareness, storytelling, thought leadership and brand perception activities for Aareon Pay, working closely together with different Aareon companies
• Creation of compelling value-based propositions for all products in Aareon Pay portfolio and each customer base to ensure a professional Product Marketing
• Demand Generation Management to drive demand for Aareon Pay solutions across different channels together with the country marketing organization
• Collaboration with product teams to produce Sales Enablement content on Aareon Pay products
• Market Intelligence : Performing of market research to understand product competitive positioning and craft differentiated positioning narratives for Aareon Pay

Qualifications :

• Experiences with Payments / FinTechs / Embedded Finance
• Bachelor’s degree as a minimum with a preference for advanced degrees in relevant fields
• Several years of extensive professional experience in Marketing and B2B Enterprise SaaS
• Knowledge of how to set and hit ambitious targets with a strong execution focused mind-set
• Quick perception to acquire a deep customer understanding, persona insights and knowledge of the product
• Advantageous : Understanding of the European Property Management / Real Estate industry, coupled with proven expertise in navigating matrix organizations and operating in cross-functional teams
• Very good communication skills in English and German