Product Manager & Go-to Market Specialist

Thales Group; München; On-site; EUR 80,000 - 110,000; Full time

Job summary

Thales Group in Munich is seeking a Product Manager to lead global strategy for Sentinel software licensing and protection solutions, focusing on cloud, SaaS, and AI-driven innovation.

You will gather insights from customers, partners, and competitors to shape product direction, define positioning, messaging, and launches, and work with Marketing, Sales, and Customer Success to drive adoption and differentiation.

Qualifications

• 4+ years of experience in Product Management or Product Marketing, ideally in a B2B environment.
• Ability to turn market requirements and customer feedback into product roadmaps and commercialization strategies.
• Strong understanding of go-to-market motions for SaaS, software licensing, or enterprise software solutions.

Responsibilities

• Lead global product strategy and go-to-market efforts for Sentinel software licensing and protection solutions, focusing on cloud, SaaS, and AI-driven innovation.
• Act as market advisor by gathering insights from customers, partners, and competitors to shape product direction and identify growth opportunities.
• Define product positioning, messaging, and launch strategies, collaborating with Marketing, Sales, and Customer Success to drive adoption and differentiation.

Skills

Product strategy

Go-to-market

Market insights

Product roadmap

Cross-functional collaboration

Pricing strategy

SaaS / cloud

Stakeholder management

Job description

Location: München, Germany

We Say HI

Thales in Germany is part of an internationally leading technology group in the defence and security, aerospace as well as cyber security and digital identity markets.

In Munich you will encounter solutions related to digital transformation using cloud, data and software. This is the right place for you if you want to help us making digital services, identities and transactions secure and reliable. Join the Thales expert team which ensures as global market leader in digital security that billions of people worldwide can use trusted digital services. We are happy to have you on board!

Your mission as Product Manager:

• Lead global product strategy and go-to-market efforts for our Sentinel software licensing and protection solutions, with a focus on cloud, SaaS, and AI-driven innovation.
• Act as the market advisor by gathering insights from customers, partners, and competitors to shape product direction and identify growth opportunities.
• Define product positioning, messaging, and launch strategies, collaborating closely with Marketing, Sales, and Customer Success to drive adoption and differentiation.
• Translate market and business needs into a clear product roadmap, working with Product Owners to guide execution and ensure alignment with strategic goals.
• Creation of presentations' of the product roadmap for the sales teams and stakeholders.
• Collaboration with international markets/costumers.
• Responsible for the product portfolio.
• Drive pricing and packaging strategy in collaboration with Finance and Leadership to maximize revenue, market penetration, and customer value.

We are looking forward to:

• 4+ years of experience in Product Management or Product Marketing, ideally in a B2B environment.
• Proven ability to turn market requirements and customer feedback into product roadmaps and commercialization strategies.
• Strong understanding of go-to-market (GTM) motions for SaaS, software licensing, or enterprise software solutions.
• Ability to define product positioning, messaging, and value propositions for different customer segments and markets.
• Solid expertise in cloud and SaaS environments (e.g., AWS, Google Cloud Platform), with exposure to areas such as security & privacy, big data, or AI/ML.
• Experience supporting product launches, marketing campaigns, webinars, customer events, and sales enablement.
• Ability to manage SLAs and customer escalations, with a strong focus on customer success and continuous improvement.
• Excellent communication, organization, and stakeholder management skills in a global, fast-paced, cross-functional environment.

Nice to have:

• Understanding of software protection, licensing, application security, or cybersecurity concepts.

• Experience with pricing and packaging for software or SaaS offerings.

The Group invests more than €4,5 billion per year in Research & Development in key areas, particularly for critical environments, such as Artificial Intelligence, cybersecurity, quantum and cloud technologies.

In 2025, the Group generated sales of €22.1 billion.

For our more than 85,000 employees in 65 countries we open up visionary perspectives, realise individual career paths and enable creative freedom. This is achieved with courage, versatility and the firm intention to make the demanding challenges of our time safer and more inclusive.

With our sustainable value-focused management we support diversity actively.