Product Manager DACH (f/m/d)

Bavarian Nordic; Martinsried; Hybrid; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

Bavarian Nordic seeks a Product Manager DACH to shape brand strategy and execution across Germany, Austria, and Switzerland. Based in Martinsried with hybrid work, you will drive brand performance, collaborate with Sales, Medical, Supply Chain and Global teams, and translate insights into impactful initiatives.

You will lead cross-functional efforts, manage lifecycle activities, and contribute to a fast-paced vaccine portfolio.

Qualifikationen

• 3–5 years in pharmaceutical marketing/brand management.
• Experience in vaccines is preferred.
• Strong knowledge of the German market; English proficiency.
• Able to navigate an agile, matrix environment.
• Academic background in a relevant field.

Aufgaben

• Shape and execute the DACH brand strategy for the assigned vaccine portfolio.
• Lead strategic brand initiatives powered by customer insights and drive impact.
• Drive cross-functional collaboration for strong local execution in DACH.
• Represent DACH in global groups, reflecting local needs and opportunities.
• Advance omnichannel engagement and digital touchpoints.
• Manage full product lifecycle: performance, forecasting, market analysis, budgets, training.

Kenntnisse

Brand management

Pharma marketing

Omnichannel marketing

Strategic thinking

Cross-functional collab

German fluency

English fluency

Ausbildung

Business/Marketing/Life Sciences degree

Jobbeschreibung

## Product Manager DACH (f/m/d)Apply: Hybrid (remote and on-site): Martinsried: Full time: Posted 2 Days Ago: JR101543At Bavarian Nordic, we are driven by a clear purpose: saving and improving lives through innovative vaccines.Do you want to be part of a growing organization which the opportunity to drive strong impact in one of the key vaccine markets for Bavarian Nordic?We are looking for a Product Manager DACH (f/m/d) offering a unique opportunity to shape brand strategy and execution across Germany, Austria, and Switzerland. **Your impact**You will manage and drive performance of several key brands across DACH, developing impactful strategies and initiatives and fostering omnichannel engagement.Working closely with Sales, Medical, Supply Chain and Global teams, you will translate insights into action, challenge the status quo, and elevate field impact. Success in this role requires a pioneering, hands-on mindset and the agility to turn ideas into action in a dynamic environment.The position is based in Martinsried (Germany), hybrid working is possible. The role involves approximately 20% travel in the DACH region. **Your responsibilities*** Shape and execute the DACH brand strategy for your assigned vaccine portfolio, ensuring alignment with global strategies and sales needs* Lead key strategic brand initiatives powered by customer insights and driving business impact* Drive cross-functional collaboration to ensure strong local execution across DACH* Represent the DACH region in global working groups, ensuring local market needs and opportunities are reflected* Advance omnichannel engagement* Manage the full product lifecycle of your brands, including performance monitoring, forecasting, market analysis, budgets and sales training **Your profile**To succeed in this role, you bring solid commercial pharma experience combined with a strategic mindset and the ability to navigate a very agile environment. You are an excellent communicator with a collaborative, proactive approach. You bring a pioneering mindset and enjoy building, testing, and improving as you go. You thrive in fast-paced matrix environments combining strategic thinking with hands-on execution.* 3-5 years of marketing experience within the pharmaceutical industry, ideally in vaccines, including proven track record in Product or Brand Management* Strong knowledge of the German healthcare system. Additional knowledge of the Swiss and/or Austrian systems is a plus* Strong capabilities in multi-project management and experience with omnichannel marketing* Analytical mindset and easiness with data turning insights into clear, actionable decisions* Relevant academic background (e.g. Business, Marketing, Life Sciences) combined with fluency in German and English* Qualification as a Pharmareferent/in according to §75 AMG is considered a plus **Why join us?**This is an opportunity to take ownership of meaningful brands in a growing and innovative healthcare environment. You will work alongside passionate colleagues, contribute to projects with real impact, and have the freedom to bring your ideas to life. **Ready to make a difference?**If you are ready to take on a pivotal role in a growing organization and drive meaningful change in healthcare, apply now.Applications submitted via email will not be considered.We kindly request that headhunters or recruitment agencies refrain from contacting us regarding this position. *Bavarian Nordic is a global vaccine company with a mission to improve health and save lives through innovative vaccines. We are a preferred supplier of mpox and smallpox vaccines to governments to enhance public health preparedness and have a leading portfolio of travel vaccines. We are headquartered in Denmark and have manufacturing, research, and sales offices across Europe and North America.* *Bavarian Nordic is an Equal Opportunity Employer. All qualified applications will receive consideration for employment and will not be discriminated against based on race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.* *For more information, visit**www.bavarian-nordic.com*