Product Manager DACH (f/m/d)

Bavarian Nordic GmbH; Martinsried; Hybrid; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Bavarian Nordic in Martinsried, Germany, seeks a Product Manager DACH (f/m/d) to shape brand strategy across Germany, Austria, and Switzerland. You will drive performance of key brands, translate insights into action, and collaborate with Sales, Medical, Supply Chain and Global teams.

You will manage the full product lifecycle, monitor performance, forecast, analyze markets, and support sales training. A pharma background with 3–5 years of marketing experience is required, along with German and

Qualifikationen

• 3–5 years of marketing experience in pharma, ideally vaccines.
• Strong knowledge of the German healthcare system.
• Experience with omnichannel marketing and multi-brand management.
• Analytical with ability to turn data into actionable decisions.
• Fluent in German and English; pharmareferent is a plus.

Aufgaben

• Shape and execute the DACH brand strategy for the vaccine portfolio.
• Lead brand initiatives powered by customer insights and drive business impact.
• Drive cross-functional collaboration for strong local execution in DACH.
• Represent DACH in global groups, reflecting local market needs.
• Advance omnichannel engagement across the region.
• Manage full product lifecycle including forecasting, budgeting, and sales training.

Kenntnisse

Brand management

Omnichannel marketing

Pharma marketing

Multi-project management

Analytical data-driven

German fluency

English fluency

Ausbildung

Bachelor's in Business/Marketing/Life Sciences

Jobbeschreibung

At Bavarian Nordic, we are driven by a clear purpose: saving and improving lives through innovative vaccines. Do you want to be part of a growing organization which the opportunity to drive strong impact in one of the key vaccine markets for Bavarian Nordic? We are looking for a Product Manager DACH (f/m/d) offering a unique opportunity to shape brand strategy and execution across Germany, Austria, and Switzerland.

Your impact You will manage and drive performance of several key brands across DACH, developing impactful strategies and initiatives and fostering omnichannel engagement. Working closely with Sales, Medical, Supply Chain and Global teams, you will translate insights into action, challenge the status quo, and elevate field impact. Success in this role requires a pioneering, hands‑on mindset and the agility to turn ideas into action in a dynamic environment. The position is based in Martinsried (Germany), hybrid working is possible. The role involves approximately 20% travel in the DACH region.

Your responsibilities

• Shape and execute the DACH brand strategy for your assigned vaccine portfolio, ensuring alignment with global strategies and sales needs
• Lead key strategic brand initiatives powered by customer insights and driving business impact
• Drive cross-functional collaboration to ensure strong local execution across DACH
• Represent the DACH region in global working groups, ensuring local market needs and opportunities are reflected
• Advance omnichannel engagement
• Manage the full product lifecycle of your brands, including performance monitoring, forecasting, market analysis, budgets and sales training

Your profile To succeed in this role, you bring solid commercial pharma experience combined with a strategic mindset and the ability to navigate a very agile environment. You are an excellent communicator with a collaborative, proactive approach. You bring a pioneering mindset and enjoy building, testing, and improving as you go. You thrive in fast-paced matrix environments combining strategic thinking with hands‑on execution.

• 3-5 years of marketing experience within the pharmaceutical industry, ideally in vaccines, including proven track record in Product or Brand Management
• Strong knowledge of the German healthcare system. Additional knowledge of the Swiss and/or Austrian systems is a plus
• Strong capabilities in multi-project management and experience with omnichannel marketing
• Analytical mindset and easiness with data turning insights into clear, actionable decisions
• Relevant academic background (e.g. Business, Marketing, Life Sciences) combined with fluency in German and English
• Qualification as a Pharmareferent/in according to §75 AMG is considered a plus

Why join us? This is an opportunity to take ownership of meaningful brands in a growing and innovative healthcare environment. You will work alongside passionate colleagues, contribute to projects with real impact, and have the freedom to bring your ideas to life.

Bavarian Nordic is a global vaccine company with a mission to improve health and save lives through innovative vaccines. We are a preferred supplier of mpox and smallpox vaccines to governments to enhance public health preparedness and have a leading portfolio of travel vaccines. We are headquartered in Denmark and have manufacturing, research, and sales offices across Europe and North America.

Bavarian Nordic is an Equal Opportunity Employer. All qualified applications will receive consideration for employment and will not be discriminated against based on race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

For more information, visitwww.bavarian-nordic.com

Join Bavarian Nordic a fully integrated vaccine company focused on the development, manufacturing and commercialization of life-savings vaccines

Our values – our Bavarian Nordic DNA, as we like to call it – are what guide our actions every day. We act as persistent pioneers, embrace change, value being boosted by the team, and believe in protecting lives every day. If that is also a part of your DNA, we invite you to join us in Bavarian Nordic!

Bavarian Nordic is an Equal Opportunity Employer. All qualified applications will receive consideration for employment and will not be discriminated against on the basis of race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

For more information visit www.bavarian-nordic.com