Product manager

HelloFresh; Berlin; Hybrid; EUR 110,000 - 140,000; Full time

Benefits offered by this job

HelloFresh- subsidized Pension Scheme

Berlin relocation support

Hybrid working model

Discounts on HelloFresh box

German language learning budget

HelloFresh Academy access

Mental health support

Transportation perks

Working-parent-friendly benefits

24/7 gym access

Job summary

HelloFresh is seeking a Senior PM II for the Personalization Experience team to own the vision of data-driven personalization across areas of the product. You will shape how we collect and use signals to tailor menus for millions of customers, balancing UX with data quality and model performance.

You will work across teams to design explainability, leverage GenAI in discovery, and set a 12–18 month strategy that translates into actionable roadmaps, success metrics, and measurable impact for both

Qualifications

• 5+ years of PM experience in personalization or data-collection products.
• Experience with data pipelines and UX where data is central.
• Strong product sense and customer-facing craftsmanship.
• Data-savvy: able to query data with SQL/Python and define KPIs.
• Ability to align across orgs and communicate complex concepts clearly.

Responsibilities

• Own and iterate on food profile quality and signal collection.
• Define moments of explainability in the personalization stack.
• Serve as cross-org data interface, owning API contracts.
• Leverage GenAI to accelerate discovery-to-decision cycles.
• Develop long-horizon strategy and sequencing for the domain.

Skills

Deep personalization experience

5+ years PM

Data collection products

Cross-org collaboration

SQL/Python data querying

Experimentation methods

AI-enabled product design

Exceptional communication

GenAI tooling

Tools

GenAI tools

Job description

Описание:

HelloFresh serves millions of customers weekly across 18 business units and 8 brands worldwide. At the heart of our product is a belief that every customer deserves a menu that feels like it was made for them, the right meals, at the right time, for the right person. We call it the Sous Chef vision. As Senior PM II on the Personalization Experience team, you own what makes that vision real and felt.

Задачи:

Food Profile Quality & Signal Collection: The food profile is the raw material that powers everything downstream. Your job is to move customers from "fields filled in" to truly Personalization-Ready: high-signal, validated, actionable. You'll own and iterate on the collection experiences that give our models the data they need to perform.

The "Sous Chef" Feel & Transparency: You build the moments where personalization becomes tangible, the places where we tell customers why certain meals were chosen for them. This isn't just UX work, it's trust infrastructure for the entire personalization stack.

Cross-Org Data Supplier: You're the clean, reliable interface between raw signal and downstream experience, owning the explanation payloads and API contracts that make it all work at scale. You operate across organizational boundaries and align on shared metrics without needing to own the surfaces.

AI-Native Discovery You use GenAI tools actively to compress discovery-to-decision cycles, synthesizing global customer signals, stress-testing hypotheses, and arriving at decision-ready specs faster than traditional PM workflows allow. You don't treat AI as a novelty; it's a genuine speed and quality multiplier in your daily practice.

Long-Horizon Strategy You manage your domain with real autonomy. You run a flywheel: better profile data better models more visible personalization more signal back to personalization. You own the strategy and sequencing, not just the backlog, thinking 12–18 months out and making the calls that shape the direction of the team.

Требования:

Deep personalization or data-collection PM experience. 5+ years of PM experience, with meaningful time on user-facing personalization or data collection products, ideally where the UX is the data pipeline, and where you've shipped for both end customers and downstream data consumers.

Strong product taste and customer-facing craft. You have a genuine feel for what makes a consumer experience compelling, trustworthy, and sticky, not just functional. You've built products at scale where millions of people interact with what you ship, and you hold a high bar for the details: the copy, the interaction pattern, the moment of delight. You know the difference between a feature that works and one that earns trust.

Data-native. You query your own data (SQL/Python), define your own input/output KPIs, and hold your own in deep-dive technical discussions without needing a data analyst to translate.

Cross-org credibility. You've shipped products across organizational boundaries, aligning on shared metrics, maintaining clean contracts with engineering partners, and navigating competing priorities without direct authority.

Experimentation with healthy skepticism. You design experiments to validate hypotheses and know how to interpret results without over-indexing on noise. You've made hard calls to kill features based on data.

Exceptional communicator. You can make a complex algorithmic concept legible to a non-technical VP and you can write a spec that engineers can actually ship from. The AI edge. You've already incorporated AI-assisted workflows into your daily practice to increase speed, depth of insight, and output quality.

Условия:

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion. Immerse yourself in a diverse global community of 90+ nationalities. Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model. Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals. Invest in your growth with a German language learning budget, and access to the HelloFresh Academy. Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!