Senior Product Designer, Growth & Consumer UX (f/m/x)

HelloFresh; Berlin; Hybrid; EUR 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid working

Competitive pay and pension

Relocation support

HelloFresh box discounts

HelloFresh Academy

Social events and ERGs

Job summary

HelloFresh is seeking a Senior Product Designer to join the global Consumer Experience team, contributing to Growth or Consumer domains. This senior IC role focuses on owning problem spaces, shaping product direction, and elevating design standards in an AI-native environment.

You will work with cross-functional teams to balance near-term impact with long-term customer trust, building reusable patterns and harnessing AI tools to enhance design-to-code workflows.

Qualifications

• Typically 4–6+ years of product design experience; scope, complexity and impact matter more than years.

Responsibilities

• Own critical customer journeys end to end, from problem framing to shipped, measured outcomes.
• Turn complex customer and business problems into simple experiences that communicate value and build trust.
• Partner with Product, Engineering, Data, Marketing, CRM, and other UX practitioners to shape product direction.
• Build reusable patterns across meal kits and ready-to-heat experiences.
• Use AI in your practice and explore AI-native customer experiences.

Skills

End-to-end ownership

Interface craft

Experimentation

AI in workflow

Ownership

Clear communication

Ambiguity tolerance

Tools

Claude

Claude Code

Gemini

Figma Make

Figma

Job description

About HelloFresh

At HelloFresh, our mission is simple: to change the way people eat, forever. We are a global digital-native FMCG company and the world's leading meal kit provider. The HelloFresh Group includes eight brands serving customers across multiple meal occasions: HelloFresh, Green Chef, EveryPlate, Chefs Plate, Factor, YouFoodz, Good Chop, and The Pets Table. Through technology, data, and culinary innovation, we deliver personalized food experiences to millions of households worldwide.

About the role: What's in the Box

We're looking for a Senior Product Designer to join our global Consumer Experience team, working in either Growth or Consumer. This is a senior, hands-on individual contributor role in an AI-native design environment. You'll own a problem space, influence what we build and why, and raise the standard of the designers around you.

Your focus area is confirmed during the process:

• Growth: acquisition, conversion, checkout, payment, reactivation, and new purchase models.
• Consumer: onboarding, subscription management, loyalty and rewards, referrals, discovery, cooking, and engagement.

At HelloTech, flexibility and cross-functional collaboration are core to how we work. While this role is aligned to a specific Alliance, strong candidates may also be considered for opportunities across different teams or projects.

What you’ll do: The Recipe

• Own critical customer journeys end to end, from problem framing to a shipped, measured outcome.
• Turn complex customer and business problems into simple experiences that communicate value clearly, reduce friction and build trust.
• Partner with Product, Engineering, Data, Marketing, CRM, and other UX practitioners to shape product direction, balancing near-term impact with long-term customer trust and value.
• Build reusable patterns that hold across meal kits and ready-to-heat.
• Use AI throughout your practice, from synthesis and discovery to rapid prototyping and design-to-code, with tools such as Claude, Claude Code, Gemini, and Figma Make, and explore AI-native customer experiences.
• Build alignment through evidence and clear rationale and raise the bar on your squad through critique and shared practice.

What you’ll bring: The Ingredients

• Typically 4–6+ years of product design experience, though we care more about the scope, complexity, and impact of your work than years alone.
• End-to-end ownership of complex experiences, ideally in e-commerce, subscription, marketplace, or loyalty, with outcomes: what moved, by how much, and what you did when a result came back wrong.
• Exceptional interface craft: interaction and visual design, information architecture, motion, and micro-interactions. Your portfolio shows judgment (what you decided and why), not just polish.
• Experimentation fluency: you turn data and customer insight into design bets without trading away trust and customer value.
• AI in your daily workflow. You give it the context and intent it needs, and you audit what comes back. Curiosity and appetite for working in code and AI-native tools.
• Ownership: when the copy is wrong you fix it, and nothing falls between job descriptions.
• Comfort with ambiguity and clear communication across Product, Engineering, Data, and your fellow UX practitioners.

What we offer: The Toppings

Local benefits and perks apply.
Berlin:

• Diverse community of 90+ nationalities
• Competitive pay, including a company-subsidized pension scheme, relocation support, and hybrid working
• Discounts on the weekly HelloFresh box and office meals
• Growth: German language budget and access to HelloFresh Academy
• Social events, company days, and ERGs
• Wellbeing: mental health support (Headspace, Spill), 24/7 gym access, transport perks, working-parent-friendly benefits, and sabbatical options, dog-friendly office

Warsaw:

• Collaboration with experienced engineers and product partners across international teams
• High-impact work: systems at global scale serving 6M+ customers and complex supply chains
• Leadership opportunities in an autonomous, product-led setup, with influence over architecture, design, and ways of working
• End-to-end ownership, from problem definition to production
• Modern hub at Warsaw Centre Point with showers, breakout zones, outdoor space, cycle parking, and refreshments

Toronto:

• Meal kit discounts: 75% off HelloFresh and Chefs Plate, 50% off Factor, one box per week
• Health and dental from day 1, a Health Spending Account, Headspace, and 25% off GoodLife memberships
• RRSP matching
• Generous vacation/PTO
• Parental leave top-up
• Learning and development support from a dedicated L&D team
• Social events, company days, and ERGs (FreshPride, Women Empowered, LIMES)
• Food puns (including punny meeting room names)

Toronto, ON Pay Range: $98,000 — $108,000 CAD