Product & Application Marketing Manager (f/m/x)

ZEISS Group; Oberkochen; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

Ein etabliertes Unternehmen in der Mess- und Prüftechnik sucht einen kreativen Produkt- und Anwendungsmarketing-Manager. In dieser spannenden Rolle sind Sie verantwortlich für die Entwicklung und Umsetzung globaler Marketingstrategien, die auf spezifische Kundenbedürfnisse ausgerichtet sind. Sie arbeiten eng mit verschiedenen Stakeholdern zusammen, um anwendungsorientierte Kommunikation über alle Produktlinien hinweg zu fördern. Mit Ihrer Expertise in B2B-Marketing und Ihrer Fähigkeit, ansprechende Inhalte zu erstellen, tragen Sie maßgeblich zur Stärkung der Marktposition des Unternehmens bei. Wenn Sie eine Leidenschaft für innovative Technologien haben und gerne in einem dynamischen Umfeld arbeiten, ist dies die perfekte Gelegenheit für Sie.

Qualifikationen

• Erfahrung in anwendungsbasiertem Marketing für technische Produkte.
• Fähigkeit, erfolgreiche globale Marketingkampagnen auszuführen.

Aufgaben

• Entwicklung und Implementierung globaler Marketingstrategien für Kundensegmente.
• Erstellung und Durchführung globaler Produktmarketingkampagnen.

Kenntnisse

Marketing Communications

Digital Marketing

Product Marketing

B2B Marketing

Stakeholder Management

Content Creation

Organizational Skills

Ausbildung

Master’s degree in Business Administration

Master’s degree in Marketing Communications

Master’s degree in Digital Marketing

Master’s degree in Product Marketing

Tools

Microsoft Office 365

Jira

Adobe Creative Cloud

Kanban Boards

Jobbeschreibung

The future of metrology begins at ZEISS

ZEISS Industrial Quality Solution stands for pioneering measurement technology with more than 100 years of tradition. We develop and produce high-performance tactile, optical 3D and X-ray measuring devices and also offer suitable software solutions for analysing measurement data. With a strong and broad technology and software portfolio, comprehensive expertise and a global presence, ZEISS is the preferred partner in a wide range of industries, including electromobility, medical technology, additive manufacturing and aircraft construction.

As Product & Application Marketing Manager, you will be responsible for developing and implementing the global product and application marketing strategy. You will derive a tailored marketing plan for the responsible business unit and customer segment, including the definition of "Where to Play" and "How to Win," market research, and budget planning. Your focus will be on high-impact topics that align with the overall business strategy to further strengthen and grow the core business.

Your role

• Develop and implement global, application-specific strategies for responsible customer segments and new products in close collaboration with relevant stakeholders.

• Ensure continuous communication and awareness of application-related topics within the business unit according to an annual communication plan.

• Collaborate closely with other content marketers and external agencies to promote application-driven communication across all product lines.

• Create and execute global product marketing campaigns with a strong customer-centric focus, providing tools for global sales and service centers.

• Develop industry-leading marketing materials and campaigns targeting new customer segments to ensure application-driven communication.

• Drive the internal implementation of a customer-centric approach within the marketing organization and engage in regular cross-functional collaboration with national and international marketing teams to optimize processes.

Your profile

• Master’s degree in Business Administration, Marketing Communications, Digital Marketing, Product Marketing, or related fields.

• Relevant experience in application-based marketing or product communication for technical products, demonstrating expertise in designing and managing global, customer-centric marketing campaigns.

• Proven ability to execute successful global marketing campaigns in B2B markets.

• Strong understanding of complex topics and the ability to create engaging content that aligns with ZEISS brand guidelines.

• Proficient in Microsoft Office 365, standard project management tools (e.g., Kanban boards, Jira), and design software (e.g., Adobe Creative Cloud).

• Excellent organizational skills, strong decision-making abilities, hands-on mentality, basic stakeholder management capabilities, and a collaborative team spirit; fluency in Business English and German, both written and spoken; willingness to travel up to 20%.

Become part of our team and set new standards in industrial measurement technology!

Your ZEISS Recruiting Team:

Carina-Rachele Germano