Praktikant / Werkstudent App Marketing & Gaming (m/w/d)

whatchado GmbH; München; Vor Ort; EUR 60.000 - 80.000; Teilzeit

Zusammenfassung

Ein etabliertes Unternehmen sucht einen engagierten Praktikanten oder Werkstudenten im Bereich App-Marketing und Gaming. Diese spannende Rolle umfasst die Unterstützung des digitalen Content-Teams, die Entwicklung kreativer Kampagnen und die Analyse von Trends im mobilen Marketing. Sie werden die Möglichkeit haben, Ihre Ideen einzubringen und in einem dynamischen Umfeld zu arbeiten, das sowohl Kreativität als auch analytisches Denken fördert. Wenn Sie eine Leidenschaft für Apps und Spiele haben und Ihre Fähigkeiten in einem innovativen Team weiterentwickeln möchten, ist dies die perfekte Gelegenheit für Sie.

Leistungen

All-day coffee and water flat rate

Student snacks

Flexible working hours

Well-being bonus program

Networking opportunities

Flat-rate travel allowance

Qualifikationen

• Studierende in Marketing, Betriebswirtschaft oder Kommunikationswissenschaften.
• Erfahrungen in MS Office und starke Kommunikationsfähigkeiten.

Aufgaben

• Unterstützung der digitalen Content-Teams zur Steigerung des Engagements.
• Verantwortung für die Umsetzung und Analyse kreativer Kampagnen.

Kenntnisse

Kommunikationsfähigkeiten

Analytisches Denken

Kreativität

Proaktivität

Ausbildung

Studium in Marketing

Studium in Betriebswirtschaft

Studium in Kommunikationswissenschaften

Tools

MS Office (Outlook, PowerPoint, Excel)

Jobbeschreibung

Intern / Working Student App Marketing & Gaming (m/f/d)

Most people are familiar with the term PAYBACK. We'd love to introduce ourselves to you in a bit more detail. You probably know PAYBACK—either from the question at the checkout or through our widely used shopping app. And of course, we hope you answer with “Yes” at the checkout, because with us, you collect more than just °Points. Whether you're a customer, partner, or colleague: with PAYBACK, every action becomes a rewarding experience.

PAYBACK is the leading loyalty program in Germany and one of the largest and most effective marketing platforms in the world. As a pioneer of the data economy, we develop all technical solutions ourselves right here in Munich. Development is something you can do with us, too—both for yourself and together with us for the PAYBACK program.

We’re excited to meet you!

The position is ideally to be filled from July.

YOUR TASKS

1. Increase engagement: Support our digital content team to increase app engagement and visit frequency of over 13 million PAYBACK app users through exciting and relevant content & campaigns
2. Creative campaigns: Take responsibility in the implementation and analysis of innovative campaigns for our PAYBACK game world
3. Teamwork: Work hand in hand with our internal creative department and develop exciting marketing communication for promotions in channels such as the app feed, newsletters, push messages, video ads and more
4. Projects & initiative: Support the team with a wide range of projects and take on task packages independently to expand your skills
5. Trend scout: Always keep an eye on the mobile market and identify new, exciting trends in app marketing and gaming

YOUR PROFILE

1. Field of study: You are studying marketing, business administration, economics or communication sciences or a comparable course of study
2. Apps & Games Enthusiast: You are passionate about 'Apps & Games' and like to contribute your creative ideas
3. MS Office Fit: You are experienced in using MS Office programs (Outlook, PowerPoint & Excel)
4. Strong communicator: You are characterized by your proactivity and excellent communication skills
5. Structured & analytical: You work independently and in a structured manner, think analytically and always have the user in focus

OUR OFFER

1. Your creative breaks: Play FIFA, indulge in Mario Kart, or smash table tennis balls! We even have an all-day coffee and water flat rate
2. Student snacks: Tastier than the cafeteria, more choices than the shared kitchen in your apartment – that's our ESSZIMMER. Of course, we cater to vegetarian or vegan preferences too
3. Stay flexible: For student employees, we offer various time models ranging from a relaxed 32 hours to an active 80 per month. Mandatory and voluntary internships are welcome, and we also consider requests for bachelor's or master's theses
4. Move it, move it: Our well-being bonus program – enjoy our TURNHALLE and take care of your body and mind during our Health Weeks
5. Get Together: Expand your network and connect with many other students during a coffee date or at our monthly Students Get-Together
6. Easy Going: Come as you are – as long as you come. The flat-rate travel allowance makes it easy for you

And now it's your turn!

Please upload your complete application documents including cover letter, CV, references, certificate of enrollment (working student activity & compulsory internship) and details of the exact period of employment.