PR Specialist (B2B)

Embedded Shishya; Deutschland; Vor Ort; EUR 42.000 - 64.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a PR professional to develop content ideas and pitch to tech and SaaS media, building strong relationships with journalists and bloggers in the B2B space.

You will create data-driven content for clients, secure coverage across trade publications, and monitor industry news to identify new story opportunities. Strong writing, research, and project management skills are essential.

Qualifikationen

• 3-5 years of agency PR experience in B2B, tech or SaaS brands.
• Proven track record securing news media coverage for tech/SaaS clients.
• Strong interpersonal and relationship-building skills.
• Strong project management with ability to juggle multiple projects.
• Ability to set priorities, meet deadlines, and work independently.
• Excellent grammar and editing skills.
• Basic SEO knowledge and understanding of impact of media mentions on search/geo.
• Familiarity with the B2B/tech media landscape.
• Experience using Microsoft and/or Google Workspace.
• Experience using a media relations tool such as Cision.

Aufgaben

• Generate creative ideas to develop content and pitch to journalists/bloggers covering tech, SaaS, and B2B industries.
• Build media lists for a variety of B2B clients across a wide range of industry groups.
• Work with our content marketing team to create unique, proprietary data to establish clients as industry experts.
• Pitch content generated by our team to news media and industry press to generate coverage and visibility.
• Monitor tech and industry news and proactively pitch new stories.
• Have a firm grasp on writing effective leads.
• Nurture and develop relationships with writers, reporters, and bloggers in tech and B2B spaces.
• Conduct comprehensive research including validating sources and finding recent data.

Kenntnisse

Media relations

Pitching

Content ideation

News writing

Relationship building

Project management

Editing

Attention to detail

Independent work

SEO basics

Tools

Cision

Microsoft Suite

Google Workspace

Jobbeschreibung

Responsibilities

• Generate creative ideas to develop as content and pitch to journalists/bloggers covering tech, SaaS, and B2B industries
• Build media lists for a variety of B2B clients across a wide range of industry groups
• Work with our content marketing team to create unique, proprietary data to establish our tech and SaaS clients as industry experts in their field
• Pitch content generated by our team to news media, trade publications, and industry press for the primary purpose of generating coverage and visibility for our B2B organic growth clients
• Monitor tech and industry news and proactively pitch new stories
• Have a firm grasp on writing effective leads
• Nurture and develop relationships with writers, reporters, and bloggers covering the tech and B2B space
• Conduct comprehensive research including validating sources and finding the most recent and relevant data available

Requirements

• 3-5 years of agency experience in PR, supporting B2B, tech, or SaaS brands
• Proven experience securing news media coverage for tech and/or SaaS clients
• Strong interpersonal skills, with ability to form productive working relationships
• Strong project management skills, with ability to juggle multiple projects while still working effectively
• Ability to set priorities, meet deadlines and work independently
• Strong attention to detail, i.e. near perfect grammar and strong editing skills
• Basic SEO knowledge (i.e. how media mentions influence search and GEO)
• Familiarity with the B2B/tech media landscape (trade publications, industry analysts, tech journalists)
• Experience using Microsoft and/or Google Workspace suites
• Experience using a media relations tool such as Cision

Core Competencies

Demonstrates expertise in generating creative content ideas and pitching to media within the tech and B2B sectors, while effectively managing multiple projects and nurturing relationships with industry journalists. Proficient in conducting research and utilizing media relations tools to secure coverage for clients.

Tools & Technologies

• Cision
• Microsoft Suite
• Google Workspace