PR Specialist

BYD Europe; Stuttgart; Vor Ort; EUR 40.000 - 80.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic PR Specialist to enhance brand visibility and drive sales in the German market. This role involves executing impactful PR campaigns, nurturing media relationships, and collaborating on events to ensure the brand's positive reception. With a focus on the automotive sector, the ideal candidate will possess strong communication skills in both German and English, along with a customer-oriented mindset. Join a forward-thinking team dedicated to building a zero-emission future and making a positive impact in the industry.

Leistungen

Performance-based remuneration

Quarterly paid bonus

25 days Annual leave

Public holidays

Teambuilding events

Opportunity for zero-emission transportation involvement

Qualifikationen

• 3+ years of experience in PR & Communications, preferably in the Automotive industry.
• Excellent knowledge of digital tools and customer-oriented mindset.

Aufgaben

• Execute PR campaigns to enhance brand visibility in Germany.
• Write press releases and coordinate with PR agencies for effective dissemination.
• Maintain relationships with media and manage PR communication resources.

Kenntnisse

PR & Communications

Digital Tools

Cross-Cultural Communication

Time Management

Customer Orientation

Results-Oriented

Eloquent Communication in German and English

Ausbildung

University Degree in Communications

University Degree in Media Studies

University Degree in Marketing

University Degree in Public Relations

Jobbeschreibung

About the department:

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region and creating comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

About the role:

The PR Specialist will be based in Stuttgart, Germany, responsible for building the brand and driving sales in the local German market by working closely with the Marketing Communication Specialist and building solid relations with Media Agencies, Press, local institutions, and supporting the dealer network.

Responsibilities:

• Execute communications and PR campaigns to enhance brand visibility and market presence in Germany.
• Write and distribute press releases, coordinate with PR agencies to ensure timely and effective dissemination.
• Maintain and nurture strong cooperative relationships with press, media, and key opinion leaders (KOLs); manage PR communication resources and channels, develop media resources, and ensure consistent visibility of the brand and product stories.
• Develop and implement strategies for media monitoring and crisis communication management to address potential issues proactively.
• Actively engage in and collaborate on German PR events and activities as needed, ensuring the brand's presence and positive reception.
• Organize and manage media test drives, ensuring smooth coordination with press, media, social media influencers, and leasing companies.

Key Results:

• Deliver high-quality PR content;
• Enhance media engagement;
• Boost media publicity and brand awareness;
• Efficient campaign execution;
• Achieve commercial goals.

Your profile:

• University Degree in Communications, Media Studies, or Marketing, Public Relations;
• Solid Experience in the Automotive industry or Branded Public Relations field;
• 3+ years of experience in roles related to PR & Communications in the Automotive business or any other related industries;
• Excellent Digital Tools knowledge;
• Customer-oriented mindset;
• Excellent cross-culture communications and interpersonal skills;
• Able to prioritize and work proactively with efficient time management skills;
• Resilient and open-minded;
• Results-oriented. Ability to work to deadlines, hands-on approach, motivated to get results;
• Effective and eloquent communicator in German and English is mandatory (Other European languages would be a plus);
• Connected with our Mission and a more sustainable Future.

We offer:

• Performance and experience-based competitive remuneration (quarterly paid bonus);
• 25 days’ Annual leave + Public holidays;
• Department & company wide teambuilding events;
• An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team