PPC Specialist

Jobgether; Deutschland; Remote; EUR 42,000 - 70,000; Full time

Benefits offered by this job

Remote work

Flexible hours

28 days vacation

Medical insurance

Mental health program

Team-building activities

Job summary

Jobgether is seeking a data-driven PPC Specialist based in Germany to own paid acquisition, shape campaign strategy, and drive profitable growth across markets. You will manage advertising budgets, optimize performance, and collaborate with Analytics, Development and Product teams to improve tracking and funnels.

The role offers significant autonomy, exposure to fast growth, and a clear path to leadership as you expand into higher PPC responsibilities.

Qualifications

• 2+ years hands-on PPC or paid search management
• Experience with GA4, GTM and conversion tracking
• Ability to model product economics (LTV, CAC) and ROI
• Proven ability to scale paid acquisition profitably
• Strong Excel/Sheets skills for budget and performance modeling

Responsibilities

• Own the paid acquisition strategy from planning to execution and scaling
• Manage budgets to hit CAC, ROAS and payback targets
• Model LTV, CAC, funnel conversion and margins to inform bidding
• Set up accurate tracking and value-based optimization with Analytics/Dev teams
• Run a continuous testing roadmap for creatives, keywords, audiences and landing pages
• Identify new acquisition opportunities across markets and channels
• Provide periodic performance reports and actionable insights to management
• Monitor platform updates and translate changes into competitive advantages
• Continuously optimize campaigns based on data and objectives

Skills

PPC management

Google Ads

GA4 tracking

A/B testing

BI dashboards

Budget optimization

Analytical thinking

Tools

Google Tag Manager

Looker Studio

SQL

Google Ads Scripts

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a PPC Specialist based in Germany.

Join a fast-growing digital product business developing an all-in-one platform for managing legal, financial, and personal documents. As PPC Specialist, you will take full ownership of paid acquisition, shaping campaign strategy and driving profitable growth across key markets. You will manage advertising budgets, optimize performance, and use product economics to guide investment decisions. Working closely with Analytics, Development, and Product teams, you will strengthen tracking, improve conversion funnels, and identify new growth opportunities. The business is scaling rapidly, creating an opportunity to make a direct impact on acquisition performance and revenue. This role offers significant autonomy, a collaborative environment, and the potential to grow into a Head of PPC position.

Accountabilities

You will own the paid acquisition channel from strategy and campaign execution to performance analysis and scaling, ensuring that advertising investments contribute to sustainable business growth.

• Develop and manage the end-to-end PPC strategy, including campaign planning, launch, optimization, and scaling.
• Manage paid advertising budgets and allocate investment to achieve target customer acquisition costs (CAC), return on ad spend (ROAS), and payback periods while maximizing profitable revenue growth.
• Analyze and model product economics, including lifetime value (LTV), CAC, funnel conversion, retention, and margins, to inform bidding, targets, and budget allocation.
• Set up and maintain accurate tracking, conversion measurement, and value-based optimization in collaboration with Analytics and Development teams.
• Build and execute a continuous testing roadmap covering advertising creatives, keywords, audiences, bidding strategies, and landing pages.
• Identify new acquisition opportunities across geographic markets, campaign formats, advertising channels, and conversion funnels.
• Collaborate with Product teams to improve funnel performance and support growth initiatives.
• Develop performance reports and regularly present results, insights, and optimization plans to management.
• Monitor advertising platform updates and market developments, translating relevant changes into competitive advantages.
• Continuously evaluate campaign performance and implement improvements based on data, experimentation, and business objectives.

Requirements

The ideal candidate is a data-driven PPC professional with proven experience managing substantial advertising budgets and scaling paid acquisition profitably.

• At least 2 years of hands-on experience in PPC or paid search, with full ownership of advertising accounts and budgets.
• Strong practical experience with Google Ads; Microsoft Ads experience is an advantage.
• Demonstrated success in scaling paid acquisition while maintaining profitability, supported by measurable results such as advertising spend, ROAS/ROI, CAC, and payback.
• Strong understanding of product unit economics, including LTV, CAC, payback period, conversion funnels, retention, and margins.
• Ability to build, analyze, and defend financial and performance models using spreadsheets.
• In-depth knowledge of bidding strategies, including target CPA (tCPA), target ROAS (tROAS), and value-based bidding.
• Experience with campaign structures, Performance Max, keyword research, and negative keyword management.
• Practical knowledge of tracking and attribution tools, including Google Analytics 4 (GA4), Google Tag Manager, conversion tracking, offline and server-side conversions, and value-based conversion setup.
• Advanced Google Sheets or Excel skills, with the ability to work confidently with BI dashboards and raw data.
• Experience designing and running systematic A/B tests for ads, landing pages, and bidding strategies, supported by clear hypotheses and measurable conclusions.
• Analytical thinking, ownership, initiative, and the ability to make independent, data-informed decisions.

Nice To Have

• Experience in subscription-based businesses, SaaS, EdTech, or other products with LTV-driven economics.
• SQL knowledge and experience with Looker Studio or other business intelligence tools.
• Experience with scripts and automation, including Google Ads Scripts, APIs, and automated rules.
• Familiarity with additional paid acquisition channels such as Meta, TikTok, and Apple Search Ads.
• Experience with cross-channel budget allocation and performance optimization.
• Conversion rate optimization (CRO) experience, including landing page and funnel improvements in collaboration with Product teams.
• Experience launching campaigns in new geographic markets.
• Ambition and readiness to progress into a Head of PPC role.

Benefits

• Opportunity to help build and scale a digital product while influencing important business and marketing decisions.
• Fast-paced professional growth alongside an expanding business.
• Autonomy and freedom to take ownership of initiatives and drive measurable results.
• Collaboration with a strong team of experienced professionals who actively share knowledge and expertise.
• Continuous learning opportunities through internal and external lectures, a corporate library, and compensation for external courses.
• English lessons and access to speaking clubs.
• Fully remote work, with the option to work from an office in Kyiv or coworking spaces in Lviv and Warsaw.
• Flexible working hours, allowing you to organize your day around results and priorities.
• Option to exchange a working day with a day off when needed.
• 28 working days of paid annual vacation.
• Up to 30 days of sick leave, in addition to all public holidays.
• Medical insurance and access to a Mental Health program.
• Compensation for sessions with a psychologist.
• Opportunities to participate in socially meaningful initiatives, including a support program for Ukraine.
• Gifts to celebrate important personal and professional milestones.
• Quarterly team-building activities, organized online or offline.

We appreciate your interest and wish you the best!