Senior PPC Specialist

Lynx Beleggen; Berlin; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Travel allowance

Training budget of €2,000 per year

Team activities

Fresh warm meals at the office

Relaxed working environment

Job summary

Lynx Beleggen in Berlin is seeking a Senior PPC Specialist to lead their paid media strategy across display, programmatic, and video channels. This high-impact role involves optimizing campaigns, driving results, and collaborating with a team of specialists to enhance performance through data-driven decisions.

The ideal candidate will have 5+ years of experience in PPC, especially in international markets, and is fluent in German and English. Employees can expect a training budget, travel allowance, and a relaxed working environment.

Qualifications

• 5+ years of hands-on PPC experience, with proven display advertising skills.
• Ability to scale and optimize paid media campaigns in international markets.
• Entrepreneurial mindset to build processes and drive innovation.

Responsibilities

• Own and lead PPC strategy across all paid media channels.
• Execute and optimize campaigns for performance and efficiency.
• Develop automation processes to streamline PPC workflows.

Skills

PPC Experience

Display Advertising

Programmatic Buying

Video Advertising

Data-Driven Decision-Making

Analytical Skills

Fluent in German

Proficient English

Job description

Join our team as a Senior PPC Specialist and play a key role in shaping our paid media strategy across display, video, and programmatic channels. This hands‑on role lets you optimize campaigns, drive results, and bring new ideas to the table. If you're ready to make an impact and grow with us, we’d love to hear from you!

As our Senior PPC Specialist, you will be the driving force behind our paid advertising success, ensuring our strategy is executed flawlessly across all paid media channels. Our team is already strong in paid search marketing, and we’re looking for a senior specialist to expand our expertise further—driving innovation and performance in areas such as display, video, programmatic, and beyond.

This is a hands‑on, high‑impact position where you will own the execution, strategy, and automation of our paid media efforts, ensuring data‑driven decisions that maximize performance. You will work alongside a team of three PPC specialists, providing expertise and guidance to implement best‑in‑class practices daily, weekly, and annually.

Your Responsibilities

• Own and lead PPC strategy across all paid media channels, with a strong focus on display, programmatic buying, video advertising, and YouTube.
• Execute and optimize campaigns to drive performance, scalability, and efficiency, ensuring continuous improvement in ROAS and other key metrics.
• Develop and refine automation processes to streamline PPC workflows and improve efficiency.
• Advise and collaborate with the existing team, upskilling them in display, video, and programmatic advertising best practices.
• Work closely with data, tech, and creative teams to develop high‑impact advertising campaigns that leverage audience targeting, dynamic creatives, and machine learning optimizations.
• Own the programmatic strategy, selecting the right platforms, partners, and technologies to drive growth.
• Stay ahead of industry trends, ensuring we adopt the latest innovations in PPC and digital advertising.
• Collaborate with search engine and platform partners to integrate best practices and cutting‑edge solutions.
• Provide regular performance insights and strategic recommendations to stakeholders, ensuring transparency in performance and future planning.

Who You Are

• 5+ years of hands‑on PPC experience, with a strong track record in display advertising, programmatic buying, video advertising, and YouTube campaigns.
• Proven ability to scale and optimize paid media campaigns in international markets and across multiple platforms.
• Experience with PPC automation and data‑driven decision‑making.
• Strong analytical skills and a data‑driven approach to problem‑solving.
• Entrepreneurial mindset, able to build new processes from scratch and drive innovation.
• Ability to educate and support an existing PPC team, sharing knowledge and expertise.
• Fluent in German (native‑level) and excellent command of English.
• Based in Germany.

What we offer

• Travel allowance
• Continuous growth potential and a training budget of €2,000 per year
• Trips & activities with your colleagues
• Fresh warm meals at the office
• Relaxed and informal working environment

At LYNX, we value your growth and development; we'll provide you with a supportive work environment and opportunities for your professional development.

We're an equal‑opportunity employer. We welcome applications from all suitably qualified and eligible candidates without attention to gender identity/expression, age, racial, ethnic and cultural background, religion and beliefs, sexual orientation/identity, disability or neurodiversity.