PPC Manager
PPC | Google Ads | Acquisition Strategy
ROLE OVERVIEW
Responsibility: Drive new customer growth via PPC strategies for our e-commerce clients
Reports To: Head of Acquisition and occasionally the COO
Location: Hybrid/flexible - Leeds Head Office and working-from-home options
Compensation: Competitive Salary + Audit Bonus Scheme + 26 Days Paid Holiday
MAIN ACCOUNTABILITIES
- Ensure the success of a multitude of high-spending clients from a range of different niches. Being able to generate results under pressure is key. Poor results = poor client retention rates.
- Strategise, build, and execute campaigns on Google Ads on an ongoing basis for multiple clients. In some instances, spending over £5,000 per day on the clients' behalf.
- Build and maintain a diverse portfolio of high-ticket clients.
- Communicate with your own clients regularly via Slack and Google Meet.
- Assist with the training of new and existing media buyers within our team. Contribute to the improvement of our internal processes within the department.
- Work closely with the Head of Acquisition to align on activity and progress.
- Provide expertise on current eCommerce best practices, including but not limited to: Paid Ads, Retention strategies, creative, CRO, landing pages, product strategy, Shopify, analytical tools, etc.
- Keep up to date with eCommerce best practices through training, research, etc.
- Effectively communicate and collaborate across the Company.
- Think how our clients think.
SUCCESS IN 6 MONTHS
- Have proven performance consistently across your client base. Push ad spend and grow month-on-month revenue for your clients all while maintaining their profit margins.
- Deliver impactful training sessions to the rest of the PPC team and mentor them daily.
- Push management/leadership. Question the way we do things and bring new ideas to the table on a weekly basis.
- The Head of Acquisition is overheard saying to the COO, "The new PPC Manager is smashing it, we'd never have been able to grow this much in such a short space of time without them..."
SUCCESS IN 12 MONTHS
- Have an immaculate track record in driving results for your client base. At this point, you'll probably have a few clients whom you've completely transformed their brand and lives.
- Be in a position where a whale-sized client comes through the doors and management has no hesitation in assigning them to you.
- Have played a key role in implementing new processes or technologies within our PPC function that's improved client satisfaction, employee engagement, or profitability.
- Have progressed to a senior PPC manager.
SUCCESS IN 24 MONTHS
- Progress up the ranks to management (becoming 'Head of PPC' and responsible for a team of 5-6 people).
- Have made a name for yourself in the e-commerce industry.
- Have implemented a handful of new processes or technologies that have forever changed the way we do things.
- Have made a huge impact in the upskilling of PPC executives to the point where anyone in the team will be able to handle a whale client. An executive you helped mentor will have also progressed to the PPC manager role.
ATTITUDE: YOU
- Will take complete ownership of your successes and failures.
- Are entrepreneurial with the ability to see the bigger picture.
- Have a proactive approach.
- Have exceptional attention to detail.
- Confident in building long-term relationships with your client base.
- Can self-manage and prioritise tasks efficiently.
- Have excellent leadership qualities.
EXPERIENCE & SKILLS
- You need at least 2 years of experience running Google Ads for e-commerce brands at a high level.
- Previous agency experience is ideal. If not, you must have experience within a 7-9 figure e-commerce brand.
- A broad understanding of Shopify and e-commerce. If you've never heard of Shopify, Klaviyo, or Triple Whale then this role won't be for you. You must have extensive knowledge of the operations and advertising strategies of high-level ecom brands.
- Top-notch research skills. With the need to pivot from client to client, you'll need to be able to do in-depth research and get up to speed on the industry and market quickly.
BENEFITS OF WORKING AT SOAR
- Our incredible client base. We work with a wide range of companies, spanning multiple niches and continents. You will be working in collaboration with some of the fastest growing and most established DTC e-commerce companies in the world.
- Building your skills. Our diverse service offering and client base ensure that no two days are the same - with opportunities to broaden your skillset at every turn. We're committed to ensuring that all of our team are constantly developing and evolving toward their own personal goals.
- Ongoing mentoring. You will learn how to advertise and write copy better than 99.9% of media buyers which is an incredibly sought‑after and ...