Post Creative Strategist

Confidential Careers; Berlin; Vor Ort; EUR 28.000 - 40.000; Vollzeit

Zusammenfassung

Confidential Careers is seeking an entry-level Strategy professional focused on social media insights and creative briefs. You will monitor brand channels, analyze trends, and craft daily insights to guide campaigns with a social-first approach.

You will combine creativity with analytics, engage across major platforms, and maintain a strong, bilingual brand voice in English and German. The role is Berlin-based and collaboration-heavy.

Qualifikationen

• College degree with keen interest in brands, marketing and social media.
• Bonus points if you are an expert in popular culture.
• Experience across Facebook, Twitter, Instagram, TikTok, Pinterest, etc.
• Can combine creativity and analytics with the ability to tell a story.
• Innate curiosity and adaptability to new tools, platforms and processes.
• Experience with social listening tools is a plus.
• Experience creating presentations in Google Slides.
• Strong writing and verbal skills in English and German.

Aufgaben

• Ongoing monitoring of brand social channels and relevant online conversations for high impact opportunities.
• Continuous listening on brands, tracking follower interactions, comments, and DMs.
• Researching and analyzing brand and cultural trends for campaigns.
• Draft daily digest of observations and recommendations to produce creative briefs.
• Use third party tools to manage brand pages.
• Read and respond to comments across posts, maintaining a consistent brand voice.
• Escalate negatives per established processes.
• Insert the brand into social conversations with trending topics and influencers.

Kenntnisse

Social media monitoring

Brand research

Creative thinking

Storytelling

English & German

Cross-platform familiarity

Ausbildung

College degree in marketing or related field

Tools

Google Slides

Social listening tools

Presentation experience

Jobbeschreibung

We are creators, influencers, creative industry rogues, and SuperBowl stars. We are not just on the internet; we are creating the stuff the internet wants to see. We’re insane for what we do and the people we do it with. We move so fast and make so much good shtuff that we can’t even keep up with ourselves. So, we need more folks just like us, the unconventional, less-obvious, unseasoned (or over seasoned) social pros. But above all - passionate makers and culture shakers.

Strategy team provides a crucial perspective on the business dynamics. We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations. Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.

The Post Creative Strategist role is our entry level strategy position and is focused on identifying insights and developing creative strategies and briefs for a social-first approach to marketing.

Here’s where you come in…

• Ongoing monitoring of brand social channels & relevant online conversations looking for highest impact opportunities to engage (including proactive identification of conversations & communities strategically and creatively relevant for the brand)
• Continuous active listening on brands currently tracking every follower interaction: comments, responses, DM’s
• Researching and analyzing brand and cultural trends and their relevance to our clients and creative campaigns
• Willing to go beyond basic tracking to analyzing and drawing hypothesis, including providing a daily digest of observations + recommendations, to produce creative briefs
• Use third party tools to manage brand’s pages
• Read every comment across all social posts, and respond to consumers across these channels, maintaining a consistent brand voice across these conversations, and using the opportunity to engage followers, probe further insights, or advance brand goal
• Follow proper escalation systems, as needed, for followers with negative feedback.
• Seek opportunities to insert the brand in social conversation, whether around relevant trending topics/news or engaging with social influencers/celebrities/other brands

We treasure Personality and Experience yet we do know that these qualifications lead to what WE KNOW as a success:

• College degree with a keen interest in brands, marketing and social media.
• Bonus points if you consider yourself to be an expert in popular culture
• Consider oneself a Social Media “know it all” and have experience working across a variety of social platforms: Facebook, Twitter, Instagram, TikTok, Pinterest, etc.
• Can combine creativity and analytics with the ability to convert into a story
• Innate curiosity and ability to adapt + be flexible, whether with new tools, platforms, processes, etc.
• Any experience using the following social listening tools is a plus but not mandatory.
• Any experience putting together presentations in written form using google slides
• Strong writing and verbal skills in English and German.

Candidates must be authorized to work in Germany