Senior Content Creator & Social Media Manager (m/f/d)

Brotsalz; Berlin; Hybrid; EUR 52.000 - 76.000; Vollzeit

Zusammenfassung

brot & salz is seeking a Senior Content Creator & Social Media Manager to lead content strategy and own the social media voice for client brands. You will craft holistic plans, produce standout content and grow communities across feeds, stories, and ads, while collaborating with design and strategy teams to maximize impact.

You bring several years of relevant experience, exceptional copywriting, and a keen eye for visual storytelling, with a strong grasp of platform trends and formats across

Qualifikationen

• Several years of relevant experience in content creation, social media management and copywriting.
• Proven ability to develop brands and grow channels with creative content.
• Strong copywriting and visual storytelling skills.
• Deep understanding of TikTok, IG, LinkedIn etc., with ability to switch tonalities and formats.

Aufgaben

• Develop and take responsibility for innovative content and social media strategies for demanding agency clients from B2B and B2C.
• Editorial planning, trend monitoring and channel-appropriate storytelling that captivates the target group.
• Develop brand-specific tonalities and claims tailored to different target groups and platforms.
• Conception, copywriting and production of social media content—from reels, posts, shorts and stories to TikToks, YouTube and LinkedIn posts.
• Cross-channel management and optimization of social media accounts and building a loyal following through active community management.
• Collaborate with graphics, performance and strategy to realize a wide range of creative—from video, images and memes to sophisticated ad concepts.
• Create copy and creative for paid campaigns and always-on content to maximize conversion and engagement rates.
• Take on analysis, evaluation and reporting of measures and campaigns and optimize strategy on the basis of data.

Kenntnisse

Content creation

Social media management

Copywriting

Editorial planning

Storytelling

Video editing

Campaign optimization

Analytics & reporting

Tools

Premiere Pro

CapCut

Meta/Google Ads

Jobbeschreibung

Cool calls, creative seating circles and pitches full of magic and fantasy.
All of this awaits you at brot & salz.

Be part of an free-of-any-bias team that burns for communication like the Marlboro Man's campfire. Think about strategies in all their depth. Immerse yourself in visual worlds and concepts.

As a Senior Content Creator & Social Media Manager (m/f/d), you are the voice and creative architect of our clients' social media presence. You develop holistic content strategies, produce captivating content that stands out in the feed and build sustainably growing communities.

• You develop and take responsibility for innovative content and social media strategies for demanding agency clients from B2B and B2C.
• You will be responsible for editorial planning, continuous trend monitoring and developing channel-appropriate storytelling that captivates the target group.
• You develop brand-specific tonalities and claims that are tailored to different target groups and platforms.
• You will be responsible for the conception, copywriting and production of social media content - from reels, posts, shorts and stories to TikToks, YouTube and LinkedIn posts.
• You are responsible for the cross-channel management and optimization of social media accounts and build a loyal following through active community management.
• In collaboration with graphics, performance and strategy, you will realize a wide range of creative - from video, images and memes to sophisticated ad concepts.
• You create the copy and creative for paid campaigns and always-on content with the clear goal of maximizing conversion and engagement rates.
• You take on the analysis, evaluation and reporting of measures and campaigns and optimize your strategy on the basis of hard facts.
• You have several years of relevant experience in the areas of content creation, social media management and copywriting - whether on the agency, company or freelancer side.
• You can show us specific examples of how you have successfully developed brands and channels and brought them to life with creative content.
• You have outstanding copywriting skills and combine them with an excellent eye for visual storytelling, imagery and community dynamics.
• You have a deep understanding of the functioning and trends of the relevant platforms (TikTok, IG, LinkedIn etc.) and the ability to switch tonalities and storylines with style.
• You combine a creative mindset and high quality standards with initiative, a hands-on mentality and a genuine enjoyment of modern teamwork.
• You have sound practical experience in editing and cutting social videos (short form/vertical) and are proficient in common tools such as Premiere Pro or CapCut.
• You have experience in the areas of social advertising and data-driven content optimization.
• You are confident in the world of social tools for scheduling, analytics, community management, have experience in using AI tools and basic knowledge of image and video editing.