Personalization Consultant with Focus on CDP (m/f/d)

Credera; Gerlingen; Hybrid; EUR 65.000 - 95.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Private pension contributions

Company mobile phone

Zusammenfassung

Omnicom Precision Marketing Germany seeks an experienced Personalization Consultant with focus on CDP to join our team supporting enterprise customers. You will leverage CDP tools to build unified profiles, personalize experiences, and drive conversion KPIs across the Salesforce stack.

You will translate business requirements into technical personalization solutions on websites connected to CRM and paid media campaigns, establishing scalable processes for international markets and measuring

Qualifikationen

• CDP expertise and identity resolution know-how.
• Deep understanding of CDP concepts and real-time personalization to drive conversions.
• Basic familiarity with platforms like Adobe Experience Manager (AEM) or CMS systems.

Aufgaben

• Design and implement on-site personalization measures and trigger personalized campaigns.
• Establish and document repeatable rollout, maintenance, and governance processes for global campaigns.
• Build, test, deploy, and optimize personalization campaigns end-to-end.
• Analyze campaign performance using analytics tools and derive actionable insights.
• Collaborate with customers, marketing teams, developers, and stakeholders in workshops or through documentation.

Kenntnisse

CDP Expertise

Salesforce Data Cloud

MPC

Identity resolution

Unified customer profiles

German & English communication

Translate technical concepts

Tools

Adobe Experience Manager

Jobbeschreibung

Welcome to Omnicom Precision Marketing Germany

Omnicom Precision Marketing Germany brings together Omnicom’s leading digital and precision marketing agencies under one roof. With approximately 700 employees and as one of Germany’s largest digital agencies, we offer our clients integrated end-to-end solutions that are simple, efficient, and future-proof.

In addition to Credera, Omnicom Precision Marketing Germany’s agency brands include MRM, Critical Mass, Interone, TLGG, RAPP, and TRACK.

Together, we combine creative excellence, data-driven experience design, and cutting-edge technology to transform ideas into effective campaigns with measurable impact.

For our agency brand Credera and our clients, we are seeking experienced colleagues to join us as soon as possible in the role of a Personalization Consultant with Focus on CDP (m/f/d.

Role Summary

We are looking for a Personalization Consultant with hands-on experience in Customer Data Platforms (CDP) to join our team supporting enterprise customers. The role focuses on leveraging Personalization tools such (e.g Data Cloud, and Marketing Cloud Personalization (MCP)) build unified customer profiles and deliver measurable personalization that drives conversion KPIs. You will act as the trusted advisor for the ideation and rollout of personalization across the full Salesforce stack, translate business requirements into technical personalization solutions on websites connected to both CRM and paid media campaigns, establish scalable processes for global markets, and continuously measure success through analytics.

How you will get involved:

• Design and implement new on-site personalization measures and trigger personalized campaigns.
• Establish and document repeatable processes for the rollout, maintenance, and governance of numerous on-site personalization campaigns across globally distributed markets.
• Build, test, deploy, and optimize personalization campaigns end-to-end.
• Analyze campaign performance using analytics reporting tools; derive insights and recommend continuous improvement.
• Collaborate closely with customers, marketing teams, developers, and st.akeholders – both in workshops (on-site or remote) and through written documentation.

What you'll bring:

• CDP Expertise Solid working knowledge of tools such as Salesforce Data Cloud, MPC and future products.
• Deep understanding of Customer Data Platform concepts, identity resolution, unified customer profiles, and how to activate data for real-time personalization to drive conversion KPIs.
• Basic understanding of platforms like Adobe Experience Manager (AEM) or CMS systems in general.
• Excellent communication skills in German and English – both written (documentation, emails, concepts) and verbal (customer workshops, presentations).
• Ability to translate technical concepts into clear business value for non-technical stakeholders.
• Structured and process-oriented mindset, especially for managing multiple campaigns across international markets.

What we have to offer:

• 2-year employment contract, a supportive work environment
• Onboarding buddy program, personal and professional development
• Contributions to company pension plan & train passes, monthly vouchers (gas, shopping)
• Free choice of smartphone (iOS, Android), free drinks & fruit, fun teamevents
• A family-friendly workplace (flexible hours and 30 days of vacation

Don’t meet all the requirements (yet)?

If you can check off 70–80% of the requirements and are eager to learn: Join the game! We’ll unlock the remaining skills together in multiplayer mode.