Performance Marketing Specialist (m/f/d)

pawINAYA®; Stuttgart; Remote; EUR 30.000 - 50.000; Teilzeit

Zusammenfassung

Join a dynamic and innovative company as a Performance Marketing Specialist! In this remote role, you'll have the opportunity to shape marketing strategies that drive growth and enhance brand visibility. You'll work closely with the founder, focusing on creative campaigns across Meta and Google Ads. Enjoy a flexible working environment that values your ideas and creativity. If you're passionate about performance marketing and want to make a real impact in a growing brand, this is the perfect opportunity for you!

Leistungen

Flexible working environment

Creative freedom

Direct decision-making power

Friendly communication

Qualifikationen

• Proven experience in performance marketing, especially Meta and Google Ads.
• Strong analytical skills with a deep understanding of KPIs.
• Ability to create effective ad creatives.

Aufgaben

• Plan, execute, and optimize paid campaigns on Meta and Google Ads.
• Create performance-driven ad creatives and oversee ad copy.
• Analyze campaign data and provide actionable insights.

Kenntnisse

Performance Marketing

Meta Ads (Facebook, Instagram)

Google Ads

Analytical Skills

Ad Creative Development

Canva

English Language

German Language

Tools

Canva

Jobbeschreibung

Performance Marketing Specialist (m/f/d)

Location: Remote | Part-time or Freelance | Immediate Start

About Us

At pawINAYA, we are passionate about combining innovation, elegance, and smart functionality in the world of pet accessories. As a young, fast-growing brand, we are committed to making daily life with pets easier and more stylish. Now, we are ready to take our marketing efforts to the next level – and we need you to help drive our growth!

Your Role

We are looking for a creative and results-driven Performance Marketing Specialist who is eager to build and manage effective campaigns, focusing primarily on Meta (Facebook, Instagram) and Google Ads. You will work closely with the founder to develop and implement strategies that scale our online sales and brand visibility.

Responsibilities

Plan, execute, and optimize paid campaigns on Meta and Google Ads.

Create performance-driven ad creatives and oversee ad copy (text + visuals).

Analyze campaign data and provide clear reports with actionable insights.

Identify growth opportunities, audiences, and trends to maximize ROAS.

Collaborate closely with the team to align campaigns with overall brand messaging.

Continuously test new ideas and formats to improve performance.

Requirements

-Proven experience in performance marketing (especially Meta and Google Ads).

-Strong analytical skills and a deep understanding of KPIs like ROAS, CPA, CTR.

-Ability to create simple, effective ad creatives in Canva or similar tools.

-Fluent in English; German is a plus but not required.

-Self-starter mentality: proactive, reliable, hands-on.

-Interest in pet products or the lifestyle sector is a bonus!

What We Offer

• A flexible, remote-first working environment.

• A lot of creative freedom and direct decision-making power.

• A growing brand with real impact – your ideas matter!

• Friendly, open communication and a founder-led environment without corporate stiffness.

How to Apply

If you’re passionate about performance marketing and want to help shape a growing brand, we’d love to hear from you! Please send your portfolio or a few campaign examples along with your resume.