Performance Marketing Manager with focus on Social Media (m/f/d) - Berlin
Online Birds GmbH
Berlin
EUR 40.000 - 80.000
Jobbeschreibung
Your tasks
Developing, implementing and optimizing customized performance marketing campaigns on the platforms Instagram, Facebook, LinkedIn, Pinterest and TikTok to increase bookings and brand awareness of the most beautiful hotels in the DACH market
Carrying out A/B tests to increase campaign efficiency, identifying concrete optimization measures
Managing the campaign budget, carrying out regular cost-benefit analyses
Monitoring and analyzing market trends and competitive activities
Support in other performance areas such as SEO/SEA
Your profile
At least 3 years of professional experience in performance marketing with a focus on social
Experience in project management and leading client projects
In-depth knowledge and practical experience in placing and optimizing ads for relevant platforms
Experience in the creation of design assets and sound knowledge of common design tools (e.g. Adobe Creative Suite, Canva)
Ideally knowledge of SEO/SEA and their practical application
Strong analytical skills and a good understanding of data-driven decisions
Creativity and an eye for appealing design and target group relevant content
Excellent communication skills as well as an independent and structured way of working
Very good written and spoken German & English skills