Performance Marketing Manager (f/m/d)

Plancraft GmbH; Hamburg; Vor Ort; EUR 50.000 - 55.000; Vollzeit

Zusammenfassung

Ein innovatives Unternehmen sucht einen Performance Marketing Manager, der die Wachstumsstrategien über alle bezahlten digitalen Kanäle leitet. In dieser spannenden Rolle sind Sie für die End-to-End-Kampagnenverantwortung zuständig und bringen analytische Exzellenz in das Team ein. Sie werden die Möglichkeit haben, neue Kanäle zu erschließen und die Leistung durch datengestützte Entscheidungen zu optimieren. Das dynamische Umfeld eines Startups bietet Ihnen die Chance, direkt Einfluss zu nehmen und an der Spitze der digitalen Marketingstrategien zu stehen. Wenn Sie leidenschaftlich an Daten und Optimierung interessiert sind, ist dies die perfekte Gelegenheit für Sie.

Leistungen

30 Urlaubstage

MacBook und hochwertige Kopfhörer

Subventionierte Mobilität

Wellbeing-Angebote

Relocation Bonus

Regelmäßige Teamevents

Flache Hierarchien

Internationales Umfeld

Qualifikationen

• 2+ Jahre Erfahrung im Performance Marketing in einem schnelllebigen Umfeld.
• Analytische Denkweise mit tiefem Verständnis für KPIs wie ROAS und CAC.

Aufgaben

• End-to-End-Kampagnenverantwortung über bezahlte digitale Kanäle.
• Analyse von Kampagnendaten und Umsetzung von A/B-Tests zur Leistungsverbesserung.

Kenntnisse

Performance Marketing

Analytical Skills

Meta Business Manager

Google Ads

A/B Testing

Communication Skills

Excel

Ausbildung

Bachelor in Business, Marketing, or Economics

Tools

Meta Business Manager

Google Ads

Smartly

Data Visualization Tools

Jobbeschreibung

OUR MISSION AT PLANCRAFT

Digitizing contractor companies? We love it.

We are plancraft - and we are passionate about revolutionizing the craft & construction industry with our straightforward software. Our vision is nothing less than to become Europe’s number one contractor operating system. With the backing of Europe’s top investors, we provide a leading SaaS solution that simplifies the management and operations in crafts businesses. On our mission we are always guided by our values: being #stoked about what we do, achieving things #together as a team and being #downttoearth.

YOUR MISSION AT PLANCRAFT

You love data, live for optimization, and are always a few steps ahead when it comes to trends in Paid Media? Perfect match. We’re looking for a Performance Marketing Manager (f/m/d) to unleash growth across all paid digital channels. You'll bring analytical excellence, structure, and execution power into our performance marketing team – and help us scale smart and sustainably, especially as we expand into new markets.

Key Responsibilities:

• End-to-end campaign ownership: From strategy and budgeting to execution and iteration across Paid Social (Meta, TikTok, etc.), SEA (Google Ads), and Programmatic.
• Growth driver: Increase ROAS across Meta & Google and launch programmatic advertising with positive ROI.
• Data-first mindset: Analyze campaign data deeply, establish a robust attribution model, and translate insights into action.
• A/B Testing: Implement a rigorous testing roadmap and continuously improve performance through experimentation.
• Team player: Be a sparring partner to the team, support junior members, and collaborate with Brand, Content, Marketing Ops, and Tech to create compelling creatives and funnels.
• Scale new channels: Identify untapped opportunities and take ownership of at least one new paid channel initiative.

Salary: The salary for this position is between €50,000 and €55,000 per year, depending on your experience.

YOUR PROFILE

Bist Du ein Match?

Must haves:

• 2+ years of hands-on experience in Performance Marketing in a fast-paced environment.
• Strong track record with Meta Business Manager, Google Ads, and ideally Smartly or similar tools.
• Analytical mindset with deep experience in KPIs like ROAS, CAC, and attribution modeling.
• Background in business, marketing, economics or similar – ideally from a top university.
• Structured, solution-oriented and proactive approach with a passion for optimization.
• Clear and precise communicator with fluency in English (our company language).
• Strong Excel skills or experience with data visualization tools.
• You are willing to come to our office in Hamburg regularly #LI-Hybrid

Nice to haves:

• Experience with attribution modeling setup and evaluation.
• Knowledge in marketing automation and performance tech stacks.

WHY PLANCRAFT?

Join us not only for a job, but for a mission!

• Our Team: We are a team of passionate, committed individuals who are determined to realize our vision.
• Influence: Take direct responsibility and have a say in a flat-hierarchy company.
• Dynamics: Experience the agility of a startup in its early days, learn continuously, and build tomorrow’s craftsman software today.
• Growth: We foster a culture of direct feedback, continually exchanging knowledge and using today’s lessons to shape tomorrow’s success.
• Top-Tier Technology: Hardware at the highest level: You get a MacBook and top over-ear headphones.
• Location: Our central office is located in Hamburg's vibrant Schanze district.
• Holidays: Your well-being is important to us. That’s why we offer you 30 vacation days, plus December 24th as an additional day off every year.
• Benefits: Enjoy perks like subsidized mobility (25% off Deutschland Ticket, a BahnCard 25 or JobRad) and Wellbeing offers (Urbans Sports Club membership). Plus participate in regular company-wide team events and off-sites.
• Relocation bonus: We provide financial support for your move to Hamburg if your role is needed to be on-site.
• International environment: We are a team made up of different nationalities, so our company language is English.