performance marketing manager for women's health

XbyX – Women in Balance; Berlin; On-site; EUR 40,000 - 60,000; Part time

Benefits offered by this job

Company pension

Weekday meal allowance

Bicycle leasing

€50 voucher for leading brands

Employee discounts

Training budget

XbyX products and courses provided

Job summary

XbyX — бренд для женщин, базирующийся в Берлине, ищет специалиста по медиабаингу. Вы будете управлять Meta Ads кампаниями и оптимизировать путь клиента от рекламы до лендинга.

Требуется опыт закупок медиа с Meta Ads, знание Meta Ads Manager, немецкий C2+, базовый английский. Вакансия частичная занятость; предусмотрены обучение и программы развития.

Qualifications

• Опыт закупок медиа с Meta Ads.
• Степень в маркетинге или эквивалентное обучение.
• Знание Meta Ads Manager.
• Немецкий C2 или выше.
• Базовый английский.
• Отличные навыки Excel/Google Sheets.
• Опыт использования ИИ для текстов и креативов.

Responsibilities

• Управлять и оптимизировать Meta Ads кампании, включая лендинги и лидогенерацию.
• Выбирать креативы и тесты кампаний, использовать данные для решений по бюджету.
• Разрабатывать идеи объявлений, писать конверсийные тексты, готовить брифы для команды.
• Планировать performance-маркетинг для запусков продуктов и кампаний.
• Мониторить KPI, анализировать эффективность кампаний ежедневно и предлагать улучшения.

Skills

Meta Ads

Media buying

German C2

English (basic)

Education

Marketing degree / online marketing / digital marketing / e-commerce

Tools

Meta Ads Manager

Google Suite

Excel / Google Sheets

Job description

Описание

XbyX - Women in Balance is a lifestyle brand that helps women enjoy the second half of their lives. It provides information about nutrition, menopause, and healthy aging, as well as plant-based products based on current scientific findings. Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи

• Manage and optimize Meta Ads campaigns from ads to landing pages, covering lead generation and direct purchase campaigns
• Select and run creative and campaign tests, using data to decide when to conserve budgets and when to scale
• Develop ad concepts, write conversion-focused copy, create video scripts, and prepare clear briefs for the creative team
• Plan and implement performance marketing for new product launches and marketing campaigns
• Monitor relevant KPIs, analyze campaign performance daily, and derive optimization steps

Требования

• Initial solid professional experience in media buying with Meta Ads
• Completed degree in business studies focused on marketing, online marketing, digital marketing, or e-commerce, or equivalent training
• Good knowledge of Meta Ads Manager and willingness to learn other channels
• Strong analytical skills, confidence with numbers, care, and attention to detail
• Enjoy creating, testing, and optimizing concepts, advertising copy, and ads
• German proficiency at C2 level or higher
• Basic English knowledge
• Good knowledge of office software or Google Suite and excellent Excel and/or Google Sheets skills
• Experience using AI to create text and creatives

Условия

• Part-time work is available from 32 hours per week; full-time hours are 40 hours per week
• Company pension plan, weekday meal allowance, bicycle leasing, a €50 monthly voucher for leading brands, employee discounts on XbyX products, and discount codes for other start-ups
• Training budget for personal development
• XbyX products and courses are provided
• Applicants are asked to provide their salary expectations and earliest possible start date