Performance Marketing Manager (d/f/m)

MIKUTA; Berlin; Vor Ort; EUR 50.000 - 75.000; Vollzeit

Zusammenfassung

MIKUTA, a leading fashion brand in Berlin, is seeking a Performance Marketing Manager to lead their paid social strategy. In this dynamic role, you will drive profitable growth by managing Meta Ads, collaborating with external agencies, and developing innovative strategies to improve campaign performance. Join a creative team that values impactful customer experiences and offers growth opportunities, along with fantastic benefits such as a substantial annual gift card and additional incentives.

Leistungen

Permanent contract

€1,000 MIKUTA gift card per year

25% Friends & Family discount

Regular team events & company offsites

Individual benefits via Probonio worth €250(net) per month

Qualifikationen

• 4+ years in performance marketing, ideally in e-commerce.
• Proven success with Meta Ads and large budgets.
• Fluent in English.

Aufgaben

• Lead strategy and optimization of paid media campaigns focused on Meta Ads.
• Analyze performance across multiple platforms and identify growth opportunities.
• Deliver data-backed performance reports to stakeholders.

Kenntnisse

Performance Marketing

Data Analysis

Strategic Thinking

Creativity

Communication

Tools

GA4

TripleWhale

Dema.ai

Jobbeschreibung

Join the MIKUTA team as our Performance Marketing Manager (d/f/m)! Play a key role in scaling our paid social strategy and drive profitable growth. If you’re a strategic thinker with a hands-on mindset and a passion for performance marketing in a dynamic, fast-moving environment – we’d love to hear from you!

Founded in Berlin by Jacqueline Mikuta and Klemens Weiss, MIKUTA began in 2017 with a jewelry line and expanded into women's ready-to-wear in 2019. Today, MIKUTA is an independent fashion brand known for effortless design, premium feel, and a distinct point of view.

Our Team is spread across Europe, with a Studio Office in Berlin and a production Office in northern Portugal.

About The Job

We’re expanding rapidly, and to support our growth, we’re looking for a Senior Performance Marketing Manager to take full ownership of our paid social media ads strategy — with a strong focus on Meta Ads and solid budgets. You’ll lead the transition from agency-led to in-house execution, driving performance across key channels by combining data, strategic thinking, and creative testing to unlock sustainable growth.

Key Responsibilities

• Lead the strategy, execution, and optimization of paid media campaigns — with a primary focus on Meta Ads — to drive efficient customer acquisition and revenue growth.
• Analyze performance across Meta, TikTok, Pinterest, and Display to identify key growth opportunities and channel-specific insights.
• Manage the collaboration with external agencies during the transition phase, with gradually moving campaigns in-house and building internal capabilities.
• Regularly deliver clear, data-backed performance reports and actionable insights to key stakeholders
• Develop and implement a solid testing framework across creatives, audiences, and formats to continuously improve campaign performance and ROAS.
• Scale secondary channels such as Pinterest and TikTok through structured experimentation and performance-driven strategies.
• Leverage analytics and attribution tools (GA4, TripleWhale, Dema.ai) to evaluate channel impact, guide decision-making, and inform budget allocation.
  
  

About You

You’re a senior performance marketer with a strategic mindset and strong executional drive. You thrive at the intersection of data and creativity, and you're eager to take full ownership of performance campaigns that drive real business impact. You're proactive, results-oriented, and comfortable steering both strategy and day-to-day execution in a fast-paced environment.

• 4+ years of hands-on experience in performance marketing, ideally within e-commerce or DTC environments
• Proven success scaling Meta Ads campaigns with significant budgets and a sharp focus on efficiency and ROI
• Familiarity with TikTok, Pinterest, or Display campaigns — and a strategic view on how to grow these channels
• Advanced analytical skills and strong command of tracking, attribution, and reporting tools (e.g., GA4, TripleWhale, Dema.ai)
• Ability to translate performance insights into actionable strategies and creative directions
• Confident working independently, with a proactive, solution-driven approach to challenges
• Experienced in briefing and collaborating with designers, copywriters, and content creators to build high-performing assets
• Strong communication skills; fluent in English (other languages are a plus)
  
  

What We Offer

Alongside an inspiring team and diverse tasks, you can look forward to fantastic benefits:

• Permanent contract with opportunities to grow and learn
• €1,000 MIKUTA gift card per year
• 25% Friends & Family discount
• Regular team events & company offsites
• Individual benefits via Probonio worth €250(net) per month, usable for:
• Public transport support
• Gym membership
• Meal/food allowance cards
• Education allowance
• And much more
  

APPLY FOR THE JOB

Join the MIKUTA team and help define the next chapter of our fashion story. Apply now and be part of a team that values creativity and meaningful customer experiences.

We are looking for someone who lives and breathes the MIKUTA spirit. Take a moment to explore our Instagram and website for a glimpse into our world. When applying, please share a brief note on why you feel you’re the perfect fit for MIKUTA. We can’t wait to hear from you!