Performance Marketing Manager

As a Performance Marketing Manager, you will play a key role in driving our paid marketing initiatives across several European markets. Together with the team, you will define and execute effective strategies for SEA and Paid Social, with the outlook of establishing Affiliate Programmatic and Native Display as part of CARFAX's performance channels, while scaling campaigns through innovative copy assets and audience management.

Responsibilities :

1. Define and implement effective SEA strategies tailored to European markets to drive revenue and ROI.
2. Develop bidding strategies, audiences, and keywords within existing campaign structures on Google Ads and BING.
3. Leverage Performance Max, Demand Gen, and YouTube ads.
4. Plan, execute, and optimize Paid Social campaigns to meet marketing goals and boost audience engagement.
5. Optimize landing pages, ad copy, and create assets to increase CTR and conversions.
6. Conduct A/B tests.
7. Analyze campaign and competitor data to derive insights and recommend improvements.
8. Collaborate with cross-functional teams including content, design, and analytics to align campaigns with marketing objectives.

Your profile

1. 5 years of experience in performance marketing with hands-on expertise in Google Ads and BING.
2. A strong data-driven mindset eager to learn and adapt to new tools, platforms, and strategies.
3. Experience in affiliate marketing is a plus.
4. Strong communication skills and a collaborative approach to teamwork.
5. Proficiency in English and knowledge of an additional European language, preferably Polish.
6. Automotive background or passion is a big plus.

Why us

1. Work with a purpose to create a fair used car market for everyone.
2. Enjoy a pleasant atmosphere in an international team (27 nationalities); we work together, we win together—no jerks allowed!
3. We value diversity and inclusion as strengths for our teams.
4. Benefit from a beautiful office in Munich with flexible, hybrid working options and team events like Office Lunch, Hike Day, and Christmas Party.

Our benefits include:

1. Financial: Fully funded pension, life, and disability insurance.
2. Health: Support for sports, wellness, and counseling services.
3. Work-life balance: Flexible hours, 30 days of holiday, additional days off for occasions, and the option to work abroad up to 2 months/year.

How to apply

If you're ready to disrupt the used car market in Europe, apply today with your CV, salary expectations, and earliest start date. A cover letter is optional but appreciated.

About us

CARFAX provides trusted vehicle history information, helping millions buy, sell, and own used cars with confidence. Our extensive database covers over 1 billion cars across Europe and North America. We are a team of 100 in six European countries, maintaining a startup spirit with flat hierarchies and flexible decision-making.

Required Experience :

Manager

Key Skills

Arabic Speaking, Access Control System, B2C, Account Management, Legal Operations, Broadcast