Performance Marketing Manager

Yazio; Deutschland; Remote; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Remote-first setup

30 vacation days

5 child sick days

€1,000 learning budget

Company retreats

Job summary

Yazio, a leading nutrition app with millions of users, is seeking a Performance Marketing Manager to own and optimize user acquisition campaigns across DSPs, paid social and search.

You'll work with AI tools to automate reporting and bulk changes, partner with creative, product and analytics teams, and drive scalable growth.

This 100% remote role welcomes candidates based in Germany, Spain, Portugal or the UK, with a focus on ROAS, CPA and attribution.

Qualifications

• 2–5 years of experience managing and scaling user acquisition campaigns (e.g., Google Ads, Meta, ASA, TikTok, or DSPs like Appier or AppLovin).
• Analytical mindset with ROAS, CPA, conversion funnels and attribution data.
• Genuine interest in AI tools and automation to reduce repetitive work and improve outcomes.
• Familiarity with attribution tools (GA4 and/or MMPs); DSP experience is a plus.
• Structured, solution-oriented thinker who takes initiative and ownership.
• Team-oriented with strong written and verbal communication.

Responsibilities

• Launch, manage and scale UA campaigns across channels with focus on DSPs.
• Analyze performance and run structured tests to improve efficiency and impact.
• Use AI tools/automation for reporting and bulk campaign changes.
• Provide actionable insights to creative, product and analytics teams.
• Improve tracking and attribution with product and web teams.
• Support scalable workflows: naming conventions, tracking setup, reporting, documentation.

Skills

Campaign management

Data analysis

AI tools & automation

Strategic thinking

Communication

Tools

GA4

MMPs (attribution)

SQL

Dashboards

Job description

Let's shape the future of nutrition together and make Yazio the most successful nutrition app worldwide!

As a Performance Marketing Manager, you'll be a key player in our user acquisition team, owning and optimizing high-performing campaigns across digital channels, including DSPs (e.g., Appier, Liftoff, Unity), paid social and search (e.g., Meta, Google Ads, ASA).

You'll put AI tools and automation to work cutting down on repetitive tasks, sharpening your insights and helping campaigns scale more efficiently. You'll collaborate closely with cross-functional teammates in creative, product and analytics to bring best-in-class growth strategies to life - with plenty of support along the way as you grow.

This role is 100% remote and open to candidates based in Germany, Spain, Portugal or the UK.

YOUR MISSION

• Launch, manage and scale user acquisition campaigns across one or more channels, with a focus on DSPs (e.g., AppLovin, Appier, Liftoff, Unity) and experience in other channels like Meta Ads, Google Ads, ASA, TikTok, and similar platforms
• Analyze campaign performance, identify optimization opportunities and run structured tests to drive efficiency and impact
• Use AI tools and automation to take repetitive tasks off your plate - from reporting to bulk campaign changes - so you can focus on strategy and results
• Provide actionable insights to the creative team based on ad performance and user behavior data
• Help spot measurement gaps and work with product, web and analytics teams to improve tracking and attribution
• Support scalable workflows: naming conventions, tracking setup, reporting, knowledge documentation, etc.
• Stay curious about MarTech and AI trends, and bring new tools or features to the team to continuously improve how we work

YOUR PROFILE

We know few candidates check every box below, but if you're excited about this role and bring most of what we're looking for, we'd still love to hear from you.

• 2–5 years of experience managing and scaling user acquisition campaigns (e.g., Google Ads, Meta, ASA, TikTok, or DSPs like Appier or AppLovin)
• A curious, analytical mindset - comfortable working with ROAS, CPA, conversion funnels and attribution data, or eager to build that muscle
• Genuine interest in AI tools and automation, and how they can cut out repetitive work and improve campaign outcomes
• Familiarity with attribution tools (GA4 and/or MMPs); DSP experience specifically is a plus
• A structured, solution-oriented thinker who takes initiative and enjoys ownership
• Team-oriented with excellent communication skills (written and verbal)
• Nice to have: experience with campaign workflow or reporting automation (bulk tools, scripts, dashboards, SQL), and/or fluency in French or Dutch

WHY US?

• An exciting product with millions of users in over 150 countries, driven by our mission to transform the world through healthy eating
• A remote-first setup: work 100% from home, join a co-working space or work abroad for several weeks per year
• 30 vacation days to relax and recharge, plus 5 child sick days if your little one needs you
• A focus-driven culture that values efficiency over long hours—no overtime expectations, and if it happens, you get that time back!
• A high-impact environment where your work drives real change—short decision-making processes and no micromanagement
• A team culture where ambition and balance go hand in hand, supported by strong connections—from our fully covered company retreat to team meetups and virtual coffee breaks
• Tools and support to do your best work: MacBook, monitor and €1,000 annual learning budget, plus regular feedback and career development
• A truly international team with English as our company language and a shared commitment to growth and well-being—supported by Sunday Supplements and Nilo Health

DIVERSITY AND INCLUSION

At Yazio, we believe that diversity fuels innovation. We are committed to fostering an inclusive environment where everyone, regardless of gender identity, race, religion, age, sexual orientation or ability, feels valued and empowered. We celebrate different perspectives and actively encourage individuals from all backgrounds to apply.