Performance Marketing Manager

AMBOSS GmbH // MIAMED GmbH; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading company in medical education seeks a proactive Performance Marketing Manager to drive user acquisition and growth across international markets. The role emphasizes data-informed strategies to optimize marketing channels while collaborating with cross-functional teams to support revenue goals.

Qualifikationen

• Hands-on experience managing paid campaigns across Google Ads, Meta, TikTok.
• Strong knowledge of A/B testing and conversion rate optimization best practices.
• Comfortable working cross-functionally with marketing and creative teams.

Aufgaben

• Own and scale paid media campaigns across platforms to maximize ROAS.
• Analyze campaign performance and turn insights into actionable recommendations.
• Collaborate with product marketing and creative teams for funnel consistency.

Kenntnisse

Data-driven mindset

Testing & optimization skills

Strategic thinking

Collaboration & communication

Creative judgment

Growth mindset

Tools

GA4

Looker

Excel/Sheets

Jobbeschreibung

Hello, we are looking for a proactive Performance Marketing Manager!

About AMBOSS

AMBOSS is a learning and clinical decision support tool striving to empower physicians across the globe to provide the best possible care. Our founders set out in 2011 to create a tool that they would have hoped to have as medical students and doctors. Since then we have grown to currently operate in 180 countries and have gained immense traction in Germany and the US. Currently, we are pursuing this mission with more than 500+ employees in our offices in Berlin, Cologne, New York, and Cagliari.

Why can this position be exciting for you?

As a Performance Marketing Manager, you’ll shape how future doctors and students around the world discover our product. Your work will drive user acquisition and growth across our core markets—DACH, the US, and internationally—while keeping a close eye on profitability.

You’ll own and optimize performance marketing channels using data-informed strategies, aiming for maximum efficiency and impact. From campaign creation to execution and analysis, you’ll be directly responsible for measurable results that support our revenue goals. Working alongside a cross-functional team that values creativity, experimentation, and outcomes, you’ll have access to robust tools like (Looker, Braze, GA4, Jira, Ads Managers) and the freedom to test, learn, and iterate. Your insights and execution will shape how users engage with and ultimately convert to AMBOSS.

If you’re passionate about creating data-informed digital campaigns from A to Z —and want your work to have a real-world impact—this is the role for you!

You will:

• Own and scale paid media campaigns across platforms like Google Ads, Meta, TikTok, and Apple Search Ads—ensuring campaigns are aligned with business objectives and tailored to local markets (U.S., DACH, etc.)
• Manage budgets, forecasts, and pacing to maximize return on ad spend (ROAS) while hitting volume targets
• Develop and run A/B tests on creatives, landing pages, and audience strategies to drive conversion improvements
• Analyze campaign performance using platforms like GA4, Looker, and channel dashboards, and turn insights into actionable recommendations
• Collaborate cross-functionally with product marketing, creative, web, and local teams to ensure message and funnel consistency
• Report on KPIs (e.g., CPA, LTV, ROAS, CR) and drive regular performance reviews with stakeholders

You bring:

• Channel experience: Hands-on experience managing paid campaigns across Google Ads, Meta, TikTok, and Apple Search Ads
• Data-driven mindset: Confident working with performance metrics (ROAS, CPA, LTV, CTR, CR) and tools like GA4, Looker, Excel/Sheets, and attribution platforms
• Testing & optimization skills: Strong knowledge of A/B testing, funnel analysis, and conversion rate optimization (CRO) best practices
• Strategic thinking: Ability to connect campaign performance to broader business goals and adjust strategy accordingly
• Collaboration & communication: Comfortable working cross-functionally with marketing, creative, web, and analytics teams to align efforts and drive results
• Creative judgment: You know how to brief, evaluate, and iterate on ad creatives to improve performance
• Growth mindset: Proactive, curious, and eager to learn—always looking for ways to improve processes and outcomes
• Turning data and insights into decisions—and seeing the direct impact of your campaigns on business growth
• Solving problems through experimentation, iteration, and optimization
• Collaborating with creative, product, and marketing teams to build user-centric campaigns
• Working in a fast-paced environment where curiosity and initiative are valued
• Staying up to date on performance trends, platform updates, and growth strategies
• Taking ownership of your channels and driving them forward with ownership and purpose
  

AMBOSSians tell us that innovative work keeps them energized, and employee benefits help them to feel appreciated and empowered. We invest in every AMBOSSians with our employee benefits package, crafted to support financial, physical, and mental health and work-life harmony. Check out all of our employee benefits below:

We believe in diversity as a driving force of innovation and welcome people of all backgrounds to help us achieve our mission of empowering physicians to provide the best possible care – to everyone, everywhere.

Did we just describe your ideal next role? We encourage you to apply even if you do not meet all of the requirements.