Performance Marketing Growth Specialist

Bella Bona; Berlin; Vor Ort; EUR 50.000 - 75.000; Vollzeit

Zusammenfassung

A marketing agency is seeking a Performance Marketing Growth Specialist to drive demand generation across multiple channels. Responsibilities include managing campaigns on Google Ads and LinkedIn Ads, optimizing budgets, and providing analytics insights. Ideal candidates should have 4-6 years of performance marketing experience, strong analytical skills, and excellent communication capabilities. This role offers the opportunity to have a direct impact on growth across Germany.

Leistungen

Direct growth impact on campaigns

Ownership from day one

Agile team culture

Qualifikationen

• 4-6 years of hands-on performance marketing experience.
• Proven track record of B2B lead generation.
• Comfortable writing ad copy and optimizing campaigns.
• Fluent in English; German is a plus.

Aufgaben

• Build, launch, and optimize paid campaigns.
• Manage paid media budgets for CAC efficiency.
• Track performance and provide weekly dashboards.
• Run A/B tests on ad copy and creatives.
• Pilot additional channels to support launches.
• Develop localized campaign assets.
• Ensure smooth lead handover with Sales.

Kenntnisse

Performance marketing experience

Analytical skills

B2B lead generation

Communication and collaboration skills

Fluent in English

Tools

Google Ads

LinkedIn Ads

GA4

HubSpot

Jobbeschreibung

Overview

Bella&Bona is seeking a Performance Marketing Growth Specialist to own and scale our demand generation engine. This role combines analytical depth with hands-on campaign execution across Google Ads and LinkedIn Ads, while testing and expanding into new channels such as Meta, YouTube, and OOH.

You’ll be directly responsible for fueling SQL growth in existing markets (Berlin & Munich), building our pipeline for new city expansion, and ensuring every euro of spend translates into measurable ARR growth. This is a high-impact, execution-focused role where you’ll shape how Bella&Bona reaches HR leaders, CFOs, and Office Managers across Germany.

Your mission

• Campaign execution: Build, launch, and continuously optimize paid campaigns (Google Search & Display, LinkedIn Ads, AEO, retargeting).

• Budget ownership: Manage paid media budgets, reallocating spend to maximize CAC efficiency and payback period.

• Analytics & reporting: Track performance in GA4, HubSpot, and Looker Studio; provide weekly dashboards tied to SQL and ARR growth.

• A/B testing: Run self-structured experiments on ad copy, creatives, and landing pages in collaboration with UX and Brand Design.

• Channel expansion: Pilot and evaluate additional channels (Meta Ads, YouTube, programmatic display, OOH) to support city launches.

• Content creation: Partner with Brand Design & Head of Brand and Comms to develop localized and compelling campaign assets.

• Sales alignment: Work closely with RevOps and Sales to ensure smooth lead handover and full-funnel attribution.

Your profile

• 4-6 years of hands-on performance marketing experience (Google Ads & LinkedIn Ads required).

• Proven track record of B2B lead generation (SaaS, marketplaces, or scale-ups preferred).

• Strong analytical skills: GA4, HubSpot (preferred), able to connect campaign metrics to SQL and ARR.

• Execution-first mindset: comfortable writing ad copy, setting up campaigns, and optimizing them directly.

• Excellent communication and collaboration skills across Sales, RevOps, and Design.

• Fluent in English; German is a plus.

Bonus

• Experience managing Meta or YouTube Ads.

• Exposure to OOH or programmatic display campaigns.

• Familiarity with multi-location or localized campaign strategies.

• Knowledge of B2C paid campaigns (retargeting, upsell).

Why us?

• Direct growth impact: Your campaigns will directly drive SQLs, ARR, and Cologne pipeline success.

• Ownership from day one: No agency bottlenecks – you’ll be both strategist and executor.

• Scaling momentum: Join during a pivotal stage as we expand from Munich & Berlin to other cities across Germany and beyond.

• Agile team culture: Collaborate with RevOps, UX, and Design in a high-output marketing team.

Bella & Bona's Team Culture