Performance & Growth Marketing Manager (m/w/d)

plentymarkets GmbH; Kassel; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading e-commerce solution provider in Germany is seeking a Performance & Growth Marketing Manager to drive high-quality lead acquisition and optimize marketing channels. The ideal candidate will have extensive experience in performance marketing, SEO, and data analysis, and possess strong bilingual skills in German and English. This role offers the benefit of remote work and a range of employee perks, promoting a healthy work-life balance.

Leistungen

Work from anywhere in Germany

Annual training budget

Social benefits and discounts

Subsidies for fitness membership

Company pension plans

Qualifikationen

• At least 3 years’ experience in performance marketing.
• Experience in B2B SaaS.
• Strong track record of ROI from paid campaigns.

Aufgaben

• Own inbound acquisition mix with paid campaigns and SEO.
• Execute strategies to increase search visibility.
• Maximise trial sign-ups through website optimisation.
• Drive top-of-funnel performance for product-led growth motion.

Kenntnisse

Performance marketing

SEO

Analytical skills

CRO

Ad platforms usage

German language (C2)

English language (C2)

Ausbildung

Degree in marketing, business or related field

Tools

Google Analytics

Looker Studio

SEMrush

HubSpot

Jobbeschreibung

WE ARE LOOKING FOR YOU!

Do you have big plans? Perfect. We do too. We're always looking for team players.

Join our team now as aPerformance & Growth Marketing Manager (m/f/d)– and help us attract high-quality leads and trial users through data-driven paid campaigns, SEO, and website optimisation.

Are you ready to take ownership of the channels that fuel PlentyONE’s growth? Then let's get started!

PlentyONE promotes equal opportunities and diversity in the workplace and encourages all qualified individuals to apply, regardless of gender, age, origin, religion, sexual orientation or disability.

Your mission

• You own the full inbound acquisition mix – including paid campaigns (Google, Meta, LinkedIn, and more) and SEO – to bring high-quality traffic to our website and product trial sign-up pages.
• You develop and execute strategies to increase search visibility through keyword research, technical SEO, and collaboration with our content team.
• You take ownership of website and landing page conversion rate optimisation – running experiments, A/B tests, and data-driven improvements to maximise trial sign-ups and lead quality.
• You drive top-of-funnel performance for our product-led growth motion, ensuring trial acquisition campaigns deliver both volume and the right customer fit.
• You run highly targeted paid media campaigns to support ABM programs — using 1st- and 3rd-party intent signals to reach and engage the right accounts.
• You define performance goals, manage budgets, and track KPIs – delivering actionable insights through reporting and dashboards.
• You explore and test new growth channels and tactics to continually improve acquisition efficiency and conversion rates.

Your profile

• Completed training or degree in marketing, business, e-commerce, or a related field – or career changer with proven digital growth experience.
• At least 3 years’ experience in performance marketing with additional hands-on skills in SEO and CRO, ideally in B2B SaaS.
• Strong analytical skills and familiarity with tools such as Google Analytics, Looker Studio, and A/B testing platforms.
• Proven track record of delivering measurable ROI from paid campaigns and organic channels.
• Experience driving high-quality free trial sign-ups or other self-serve acquisition flows.
• Experience running targeted ad campaigns for ABM, ideally leveraging intent data (Bombora, 6sense, Demandbase, Cognism, or similar).
• You are confident in using ad platforms (Google, Meta, LinkedIn) and SEO tools (e.g. SEMrush, Ahrefs, Screaming Frog).
• Experience with CRM and marketing automation tools (HubSpot a strong plus).
• A strong sense of ownership and accountability – you take responsibility and drive things forward
• Very good written and spoken German and English skills (C2).

Benefits

Your voice counts! Your ideas for PlentyONE's success and our support to take care of you personally.

• Work throughout Germany, from wherever you want & a headquarters in Kassel
• Lived work-life balance
• Up to date: work with the latest Apple hardware and technology
• Always better: annual training budget and diverse workshops
• Well looked after: A variety of discounts in hundreds of online shops as well as extensive social benefits such as childcare subsidies, monthly shopping credit cards, company pension plans, anniversary bonuses, referral bonuses
• Get fit & mobile with us: subsidy for fitness membership, Germany ticket and bike leasing
• Team events and legendary PlentyParties