Paid Social Lead (m/f/x)

HelloFresh; Berlin; Hybrid; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

Join a dynamic and rapidly expanding tech powerhouse as a Paid Social Lead. In this pivotal role, you will spearhead innovative advertising strategies across platforms like Meta and TikTok, ensuring data-driven decisions fuel growth. Collaborate with diverse teams to enhance measurement capabilities and automate processes, all while enjoying a competitive compensation package. With a focus on personal growth and well-being, this position offers a unique lifestyle filled with perks and opportunities for development. Be part of a vibrant community that values diverse experiences and fosters professional growth.

Leistungen

HelloFresh-subsidized Pension Scheme

Berlin relocation support

Hybrid working model

Exclusive discounts on HelloFresh boxes

Annual learning & development budget

German language learning budget

Access to HelloFresh Academy

Mental health support

Transportation perks

24/7 gym access

Qualifikationen

• 7+ years in Paid Social and performance marketing.
• Strong analytical skills for data-driven insights.
• Experience with testing and measurement frameworks.

Aufgaben

• Drive Paid Social initiatives across key platforms.
• Lead testing and measurement strategies.
• Optimize Paid Social infrastructure and automation.

Kenntnisse

Paid Social Advertising

Performance Marketing

Data Analysis

Experimentation

Collaboration

Ausbildung

Degree in Marketing

Degree in Business

Degree in Analytics

Tools

Meta Ads

TikTok Ads

Snap Ads

Smartly

Jobbeschreibung

The role

We are looking for a highly strategic and analytical Paid Social Lead (m/f/x) to drive the evolution of our Paid Social advertising efforts. This is a high-impact individual contributor role, sitting at the intersection of performance marketing, ad tech, and automation. As a key leader within the team, you will own the global testing and measurement strategy, ensuring data-driven decision-making that unlocks new growth opportunities. You will play a critical role in budgeting, infrastructure development, and automation, collaborating with cross-functional teams to ensure Paid Social operates at peak efficiency.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

As the Lead, you will drive key initiatives across four strategic areas:

• Platform Leadership & Innovation
  • Serve as the go-to expert on Paid Social, providing strategic guidance on Meta, TikTok, Snap and other key platforms, with a deep understanding of platform mechanics, auction dynamics, and optimization levers.
  • Anticipate and adapt to platform updates, leveraging industry trends and data insights to drive continuous innovation and stay ahead of the curve.
  • Collaborate with platform partners to pilot new solutions, enhance measurement capabilities, and improve efficiency.
  • Advise and collaborate with the Paid Social Campaign Ops team, ensuring platform strategies are optimized with best-in-class practices and advanced ad tech solutions.
• Measurement & Testing
  • Lead the testing and measurement strategy across Paid Social platforms (Meta, TIkTok, Snap etc.)
  • Develop and refine experimentation frameworks, including creative tests, conversion lift tests, and attribution modeling.
  • Analyze test results to inform data-driven decisions and uncover new growth opportunities.
  • Collaborate with analytics and data teams to continuously enhance measurement methodologies.
  • Ensure proper budgeting processes, including daily and weekly pacing, are aligned with strategic goals and seasonality.
• Automation & Infrastructure
  • Ensure Paid Social infrastructure is optimized, working closely with automation teams to implement scalable solutions.
  • Own and develop the automation of reporting for performance tracking and measurement.
  • Partner with internal teams to ensure automation efforts align with overall business objectives and drive operational efficiencies.
  • Lead automation efforts for catalog ads, refining workflows and automating processes within platforms like Smartly.
• Tracking
  • Support internal teams in maintaining accurate tracking and performance measurement.
  • Ensure tracking is correctly set up and manage new tracking requests as needed.
  • Collaborate with analytics, engineering, and marketing teams to enhance the tracking infrastructure.

What you’ll bring

• An excellent degree in Marketing, Business, Analytics, or a related field.
• 7+ years of experience in Paid Social, performance marketing, or a related field
• Proven record of hands-on experience with experimentation, testing, and measurement
• Strong analytical skills, translating data into actionable insights
• Proven ability to lead high-impact initiatives and drive measurable results
• Excellent collaboration and influencing skills across teams and stakeholders
• Experience designing scalable processes that adapt to business needs
• A proactive, results-driven approach with a strong ownership mentality

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.